In the reuse industry, the entry of major corporations has led to intensifying competition for web traffic in the second-hand market. As competitors increase, many companies are finding that traditional site updates are no longer sufficient to maintain search rankings, leading to a growing sentiment that "past success stories no longer apply."
Amidst this, the case of AlphaDea, which utilized the SEO tool "TACT SEO" and an in-house support plan to significantly recover search rankings and increase traffic through AI-driven content expansion and fundamental site structure improvements, is gaining attention. Willgate, Inc., the developer of TACT SEO, has released a case study detailing this success.
【Case Study Article】https://www.willgate.co.jp/promonista/casestudy/arufadea/
At "Real Audio," an audio-specialized purchase and resale media operated by AlphaDea, search rankings for the critical keyword "audio purchase" had dropped due to the entry of major competitors, creating a significant challenge for traffic acquisition. By implementing TACT SEO and an in-house support plan, they received hands-on guidance to mass-produce area-specific pages and build an AI-powered article production system. As a result, within approximately 10 months, monthly traffic increased 3.5x from 2,000 to 7,300 sessions, and they successfully returned to the top 10 (8th place) for their most important keyword.
Background: Intensifying Market Competition and Traffic Challenges
AlphaDea operates a nationwide audio equipment purchase business. While they previously maintained stable traffic through simple updates to their "Real Audio" media, the market environment changed. With major companies entering the space, rankings for key terms like "audio purchase" dropped from the top 10 to the 15th position, making it difficult to maintain web traffic. Previous attempts to outsource SEO were not cost-effective, and internal efforts had reached a stalemate due to a lack of clear direction and measurable results.
Measures Taken: Content Expansion and Site Optimization using TACT SEO's AI
AlphaDea chose Willgate as a partner, valuing their hands-on support and high-performance AI text generation features. By implementing TACT SEO and the SEO in-house support plan, they executed the following:
・Area-specific page...
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- Source: PR Times
- Category: News