In the reuse industry, the entry of major corporations has led to intensifying competition for web traffic in the second-hand market. As competitors increase, many companies are finding that traditional site updates are no longer sufficient to maintain search rankings, leading to a growing sentiment that "past success stories no longer apply."

Amidst this, the case of AlphaDea, which utilized the SEO tool "TACT SEO" and an in-house support plan to significantly recover search rankings and increase traffic through AI-driven content expansion and fundamental site structure improvements, is gaining attention. Willgate, Inc., the developer and provider of "TACT SEO," has released a case study detailing their success.

【Case Study Article】https://www.willgate.co.jp/promonista/casestudy/arufadea/

"Real Audio," an audio-specialized purchase and resale media operated by AlphaDea, faced significant traffic challenges as the search ranking for its most important keyword, "audio purchase," dropped due to the entry of major competitors. By implementing "TACT SEO" and an in-house support plan, they received hands-on guidance to mass-produce area-specific pages and build an AI-powered article production system. As a result, within approximately 10 months, monthly traffic increased by about 3.5 times, from 2,000 to 7,300 sessions, and they successfully returned to the top 10 (8th place) for their primary keyword.

Background: Intensifying Market Competition and Traffic Decline

AlphaDea operates a nationwide audio equipment purchase business. While they previously maintained stable traffic through simple updates to their media site, market changes caused their primary keyword rankings to slip from 10th to 15th place. Previous attempts to outsource SEO were not cost-effective, and internal efforts were stalled by a lack of clear direction and results.

Measures Taken: Content Expansion and Site Optimization using TACT SEO's AI Features

Valuing the professional hands-on support and high-performance AI text generation, AlphaDea chose Willgate as their partner. They implemented "TACT SEO" and an SEO in-house support plan, focusing on the following initiatives:

・Area Page Production...

FACT BOX

  • Source: PR Times
  • Category: News