"TACT SEO" Implementation Leads to 3.5x Increase in Sessions in 10 Months, Achieving Top 10 Rankings for High-Difficulty Keywords

In the reuse industry as a whole, major companies are increasingly entering the online market, leading to intensifying competition in web-based customer acquisition within the used goods market. Amidst growing competition, it has become difficult to maintain search rankings solely through traditional website update efforts, and an increasing number of companies are facing the challenge of "past successes no longer being effective."

Amidst this situation, the case of AlphaDrea Co., Ltd. implementing the SEO tool "TACT SEO" and its in-house support plan is drawing attention as an example of significant recovery in search rankings and increased access achieved through content expansion utilizing AI tools and a fundamental review of site structure. Willgate Inc., the developer and provider of "TACT SEO," has now released the case study of their implementation.

【Case Study Article Here】https://www.willgate.co.jp/promonista/casestudy/arufadea/

At "Real Audio," an audio equipment buying and reselling media operated by AlphaDrea Co., Ltd., search rankings for the most important keyword "audio買取" (audio purchase) declined due to the entry of major companies, posing significant challenges for customer acquisition. Consequently, they implemented "TACT SEO" and the in-house support plan, receiving collaborative support to mass-produce area pages and establish a content creation system utilizing AI. As a result, approximately 10 months after the start of these measures, monthly traffic increased from about 2,000 sessions before implementation to about 7,300 sessions, a roughly 3.5-fold increase. They also successfully regained a top 10 ranking (8th place) for their most important keyword, achieving remarkable results.

Background of Implementation: Intensifying Market Due to Major Company Entry and Customer Acquisition Challenges from Declining Search Rankings

AlphaDrea operates a nationwide business for on-site and mail-in purchase of audio equipment. Previously, they could secure stable customer acquisition solely through updates to their own media, "Real Audio." However, the market environment changed dramatically. With the entry of major companies, rankings for key keywords such as "audio買取" dropped from 10th to 15th place, making it difficult to maintain website traffic. Although they had previous experience outsourcing SEO measures, the cost-effectiveness made it unsustainable. Their in-house efforts also reached a stalemate, with "no results and no idea what to do or how to do it."

Measures Implemented: Content Expansion Utilizing "TACT SEO" AI Features and Site Structure Optimization

The company highly valued the collaborative support from professionals and the high-performance AI content generation capabilities, choosing Willgate as their partner to solve these challenges. They implemented "TACT SEO" and the SEO in-house support plan, undertaking the following specific measures:

・ Area Page...