Willmina Launches 'Haritamago Eye Bag Sheet' to Address Under-Eye Sagging, a Concern for Nearly Half of Women in Their 60s and 70s

Willmina Co., Ltd. (Headquarters: Shinjuku, Tokyo; CEO: Shiona Yukimura) began sequential sales of its 'Haritamago Eye Bag Sheet,' an oil-gel patch for those concerned with eye area care, through consumer co-operatives (co-ops) starting in March 2026. Immediately after its release, the product received a response far exceeding expectations, leading to a temporary stock shortage. The company has now established a stable supply system through increased production. Consequently, sales will commence at official e-commerce mall stores (Amazon, Rakuten, Yahoo! Shopping) on June 3, 2026.

◆ Development Background In a survey on skin concerns conducted by Willmina targeting women in their 60s and 70s, 46.8% cited 'under-eye sagging' as a problem. The eye area is prone to various signs of aging, and puffiness under the eyes can lead to a tired or older appearance, increasing the need for targeted care items. Against this backdrop, Willmina developed a special patch for eye bags formulated with eggshell membrane extract.

◆ Product Description - Product Name: Haritamago Eye Bag Sheet - Reference Price: ¥2,288 (tax included) - Volume: 36 patches (3 sheets of 12) - Launch Date: Wednesday, June 3, 2026 - Retailers: Kagayaku Cosme official stores (Amazon, Rakuten, Yahoo! Shopping)

【Features】 This half-egg-shaped oil-gel patch, formulated with eggshell membrane extract, allows beauty ingredients to slowly penetrate the stratum corneum overnight. In addition to eggshell membrane extract that supports skin firmness and elasticity, it contains moisturizing ingredients like niacinamide, double collagen, double hyaluronic acid, and three other intensive eye care components. It provides focused care for the eye area, leading to firm and plump skin.