IT'S A LIVING × WIND AND SEA Unveil New Collaborative Collection

WIND AND SEA is proud to announce the launch of a collaborative collection with Mexico-born, New York-based artist IT’S A LIVING, also known as Ricardo Gonzalez. The collection will be released on July 18, 2026.

This marks a special reunion project, approximately four years since their last collaboration. The partnership originated during WIND AND SEA’s early days, when Ricardo Gonzalez created a wall art piece for the brand’s original Nakameguro store in Tokyo.

The artwork created specifically for this release pays self-homage to their first collaboration, blending graffiti foundations with sunset-inspired sky and ocean gradients, and rounded bubble-style calligraphy. The design reinterprets the journey both entities have taken, reconstructed through a contemporary lens.

IT’S A LIVING’s unique artistic expression—centered on lettering and typography—is now applied across WIND AND SEA’s product range, expanding into apparel, accessories, and lifestyle goods.

For the campaign visuals, WIND AND SEA has featured Olan Prenatt, who starred in the 2020 collaborative film project 'mid90s'. Captured at a Venice Beach skatepark—deeply tied to the film’s setting—the imagery reflects Prenatt’s growth over time and embodies the collection’s cultural narrative.

This collaboration serves as a bridge between WIND AND SEA’s foundational culture, its present identity, and its future direction.

The collection will be available via lottery sale on the official WIND AND SEA online store, as well as at physical locations including WIND AND SEA TOKYO, WIND AND SEA OSAKA (HORIE), WIND AND SEA HANKYU UMEDA, and WIND AND SEA GOTEMBA.