What was the main finding of the survey regarding high school girls' beverage preferences?

The survey found that high school girls prioritize "real taste" and "functionality" over "SNS appeal" when choosing beverages. They make rational decisions based on flavor and the specific needs of a situation.

Where do high school girls most frequently purchase beverages?

Convenience stores are the primary purchasing location for high school girls, with 50% of respondents indicating they buy beverages there, largely due to their convenience along school routes.

Do high school girls still care about packaging or how a drink looks on social media?

While not entirely disregarded, taste is a significantly stronger factor. 54% of respondents prioritize taste over packaging or SNS appeal when selecting new drinks, indicating a shift towards more practical considerations.

How do high school girls use different types of beverages for different situations?

The survey indicates a functional approach: they choose coffee or tea for concentration during study sessions and energy drinks for a boost during physical activities.

Are high school girls only interested in basic drinks like water and tea?

No, while water and tea are staples, they are also responsive to "petit luxuries" or premium options, with drinks like "Acai" and "Gong Cha" being appealing.

[High School Girl Trend Survey] Prioritizing "Real Taste" Over SNS Appeal! Over Half (54%) of Convenience Store Beverage Purchasers Respond.

Published Mar 30, 2026 7:11 PM ・ Updated Jun 2, 2026 1:01 PM ・ 3 min read ・ Source: PR TIMES

High school girls' beverage purchasing shows a rational trend prioritizing "taste" and "functionality" over SNS appeal.

with t Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Keita Miyagi), which operates in the teen entertainment business, has had its media & think tank "High School Girl Lab," which disseminates and analyzes the "latest trends" among high school girls, conduct a "Survey on Actual Conditions of Beverage Purchasing Behavior" targeting 100 current high school girls.

While Gen Z is often noted for its focus on "SNS appeal," this survey revealed an extremely rational reality in beverage selection: "overwhelming taste/flavor supremacy" and "functional differentiation" tailored to different situations. We deliver the latest consumption data essential for beverage manufacturers and distribution companies in formulating their target strategies. ■ Survey Topics ・Convenience Stores Reign Supreme: "Convenience stores" were the most frequent purchase location (50%) during school commutes.

・Beyond "Jacket Buying": 54% prioritize "taste" when choosing new products, significantly surpassing packaging or SNS appeal.

・"Drinking by Scene": "Coffee/tea" for concentration during study, "energy drinks" for a power boost during exercise.

・Temptation to Buy: In addition to standard "water/tea," they are also sensitive to "petit luxuries" like "Acai" and "Gong Cha."

The Main Battlefield for Purchases is "Convenience Stores." Approximately 40% Purchase More Than 3 Times a Week

Regarding beverage purchase locations, 50% of high school girls answered "convenience stores." This significantly outpaced vending machines (17%) and supermarkets (7%). The convenience along their commute routes is the biggest deciding factor for quenching their thirst.

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Source: PR TIMES
Category: News

[High School Girl Trend Survey] Prioritizing "Real Taste" Over SNS Appeal! Over Half (54%) of Convenience Store Beverage Purchasers Respond.

⚡ Key Points

The Main Battlefield for Purchases is "Convenience Stores." Approximately 40% Purchase More Than 3 Times a Week

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