Joshi Kousei Lab Survey: Criteria for High School Girls Choosing Club Activities! 'Dance Club' Ranks 1st, 'Go-Home Club' Ranks 2nd

Joshi Kousei Lab (operated by with t Inc., CEO: Keita Miyagi), a media and think tank that creates the "hottest trends" among high school girls and provides "tips" for business, conducted a survey among high school girls nationwide regarding "criteria for choosing or having chosen club activities" utilizing the Instagram Stories feature of its official account.

Survey Results Summary

Q. What are your criteria for choosing or having chosen club activities? (Free response, 111 cases)

Selection Criteria | Number of Responses | Specific Examples ---|---|--- Something I've learned/experienced | 18 | Things I've learned/done, things I'm good at Together with friends | 14 | Friends, siblings Atmosphere | 12 | Good atmosphere, feeling Enjoyment/Sensation | 12 | If it's fun, looked fun, somehow, etc. Interest/What I want to do | 10 | Things I like, interest, wanted to try, etc. Continuity/Activity conditions | 9 | Looseness, ability to continue, number of activity days, etc. Kindness of seniors | 7 | Seniors were kind Advisor teacher | 5 | Decided by the advisor teacher, teacher is kind, etc. Invitation from seniors | 4 | Invited, seniors invited me Others | 20 | Cuteness of seniors, admiration, for future, strong schools, etc.

Top 5 Club Activities Ranking

Rank | Club Activity ---|--- 1st | Dance Club 2nd | Go-Home Club 3rd | Tennis Club 4th | Badminton Club 5th | Light Music Club

Why is 'Go-Home Club' ranked 2nd? — Not joining a club is not a passive choice

The 'Go-Home Club' ranked 2nd in the club activities ranking. At first glance, this result might seem to indicate a lack of interest in club activities, but behind it lies a rational judgment unique to high school girls (JK).

Increased desire for part-time jobs: A turning point where 'high school = can do part-time jobs' Even students who belonged to club activities in junior high school tend to prioritize part-time jobs when entering high school. Many high school students want to "do a part-time job after school," making a clear decision to choose a part-time job over club activities.

'Sparkling JK Life' costs money For high school girls, playing with friends and pursuing 'instagrammable' experiences are central to their lives. A fulfilling JK life requires money, and part-time jobs are indispensable as a source of funds. The reason for choosing 'Go-Home Club' is not "I don't want to do anything" but a proactive choice to "invest in my lifestyle rather than club activities."

Balancing with external activities Some students who belong to external club activities (such as dance or sports) do not join school club activities. 'Go-Home Club' does not necessarily mean 'inactive'; it also reflects the reality that their activities take place outside of school.

Joshi Kousei Lab Editorial Department Insights

Utilizing skills/experience is the top priority "Something I've learned/experienced" accounted for the most responses (18 cases). A tendency to prioritize the utilization of existing skills and strengths rather than new challenges was observed. It suggests that lessons learned before high school or junior high school club experiences are directly linked to club choices in high school.

Human relationships and emotional satisfaction are the decisive factors "Together with friends" (14 cases), "Atmosphere" (12 cases), and "Enjoyment/Sensation" (12 cases) ranked high. Emotional elements such as shared experiences with friends and a comfortable environment strongly influence club choices more than the content of activities itself.

Continuity and human appeal are also important decision axes In addition to continuity (9 cases) where they can "continue without difficulty," the appeal and involvement of specific individuals, such as "kindness of seniors" (7 cases), "advisor teacher" (5 cases), and "invitation from seniors" (4 cases), show an undeniable presence as factors for selection.

'Dance Club' is 1st, 'Go-Home Club' is 2nd While the popularity of dance clubs can be attributed to the influence of TikTok and SNS culture, the 2nd place ranking of 'Go-Home Club' reflects the values of Generation Z, who prioritize flexible use of their free time without being tied down by club activities.

〈Survey Overview〉

Survey Name: High School Girls! Criteria for Choosing Club Activities

Survey Period: April 3 (Fri) - April 4 (Sat), 2026

Survey Method: Questionnaire survey via "Joshi Kousei Lab" official Instagram (Stories)

Valid Responses: 111 cases

Conducted by: with t Inc. 'Joshi Kousei Lab'

※ Request for citation When reprinting or citing this survey, please cite the source as follows. (e.g., "Survey by 'Joshi Kousei Lab'", "According to 'Joshi Kousei Lab'")

What is 'Joshi Kousei Lab'?

Joshi Kousei Lab, a media and think tank that creates the "hottest trends" among high school girls and provides "tips" for business, is a platform that collects and disseminates real trends and insights of Generation Z, with approximately 500 high school girls nationwide belonging to it.