High School Girl Lab Launches Gen Z Attraction Event 'JK Lab SNAP Photo Session with Miss/Mister Contest' Touring 47 Prefectures

The marketing organization 'High School Girl Lab' (Joshikousei Lab), operated by with t Inc. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Keita Miyagi) to deliver real voices of Gen Z to companies, has launched the 'JK Lab SNAP Photo Session with Miss/Mister Contest', a real touchpoint event targeting Gen Z that will tour 47 prefectures nationwide.

At the inaugural events held in the Kanazawa and Nagano areas (May 9 and 10, 2026), approximately 300 local junior high and high school students attended over the two days, recording a total of 346 form applications. Demonstrating high attraction power despite a short promotion period of only about 20 days, the event yielded significant results as a real touchpoint measure for Gen Z at regional commercial facilities.

With this release, we are officially starting the recruitment of event partners among commercial facilities, station buildings, and shopping malls nationwide.

What is 'JK Lab SNAP Photo Session with Miss/Mister Contest'?

This is an event where teen models who have participated in Miss and Mister contests appear at commercial facilities nationwide to take SNAP photos and interact directly with local youth. The High School Girl Lab will expand this while touring all 47 prefectures.

While the information gap between urban and regional areas is shrinking due to the spread of SNS, real events where people can directly meet popular models and influencers are still concentrated in urban areas.

By bringing the 'experience of meeting someone you admire' to regional areas, this event functions as an attraction device that makes youth 'want to go out of their way' to attend.

Initial Event Results: Outcomes from 2 Days in Kanazawa & Nagano

Item Content

Event Name JK Lab SNAP Photo Session with Miss/Mister Contest

Dates Saturday, May 9 and Sunday, May 10, 2026, 13:00-16:00 each day

Performers Kazuo Enokida / Sara Nagase / Serina Sato / Nanri / Rui Kurata

Total Attendees Approx. 300 (Kanazawa: Approx. 200 / Nagano: Approx. 100)

Form Applications Total 346 (Kanazawa: 206 / Nagano: 140)

Target Audience 1st-year junior high to 3rd-year high school students

Promotion Period Approx. 20 days

Why Did '300 People Gather with About 20 Days of Promotion'? ── 3 Attraction Mechanisms

1. The 'same-generation attraction power' held by models from Miss/Mister contests

All performers are teen models originating from Miss and Mister contests. Because they were selected through votes by their peers, they are a more realistic target whom youth 'want to meet' compared to traditional celebrities. SNS posts by attendees occurred naturally, leading to localized buzz and secondary diffusion.

2. Real x Digital integration through 'Regional PR Trip Vlogs'

After the event, a 'Regional PR Trip Vlog' is produced and broadcast, featuring the performers visiting local cafes, game centers, and photo booth facilities where local youth actually gather. By archiving the event day's experience as a Vlog, it generates secondary diffusion combined with the attendees' SNS posts, designed to build anticipation for the next location and continuously improve the facility's recognition.

▼ Watch the Vlog of the day here https://www.instagram.com/p/DYowYjJPWP_/

3. Integrated promotion using Official LINE x Performers' SNS

Through a promotional design combining the High School Girl Lab's official LINE and the performers' personal SNS, it directly reaches the target demographic even in a short period. It secured 346 form applications in about 20 days from the youth demographic, which is difficult to reach via conventional mass advertising.

Introduction Benefits for Commercial Facilities

A package event solving the 'youth don't visit' problem

Many commercial facilities face the challenge of 'low youth attendance' and 'difficulty generating buzz on SNS'. This event solves this challenge by setting up an experience within the facility that makes youth 'want to go themselves'.

High attraction power in a short period

A track record of 300 attendees and 346 applications with about 20 days of promotion. It can clearly reach the youth demographic in a short time.

Improvement of circulation throughout the facility

Performers broadcast Vlogs touring stores in the facility (apparel, dining, amusement, etc.) before and after the event. It allows for flow design that contributes to circulation and sales promotion for the entire facility, not just the SNAP photo session alone.

Natural diffusion on SNS

Because participating youth voluntarily post on SNS, the facility name and brand name are diffused without additional costs.

One-stop support

The High School Girl Lab proposes everything from casting, flow design, to promotion design tailored to the facility's characteristics in a single package.

To Facilities With These Challenges

The 'JK Lab SNAP Photo Session with Miss/Mister Contest' is ideal for commercial facilities and developers facing the following challenges:

Want to increase the number of youth and family visitors Want to increase the facility's SNS recognition With tenants inside the facility