Japanese Tea Specialty Shop in Asakusa Installs Dedicated Japanese Tea Roaster

The Japanese tea specialty shop 'Japanese Tea Shop&Cafe Premium&Health MARUZEN Tea Roastery Asakusa' (operated by WithFun Food Co., Ltd.; CEO: Yasuhiro Onaka; Minato-ku, Tokyo) has installed a dedicated roaster in its shop, providing a new experience through in-store roasted Japanese tea.

At our shop, matcha is stone-ground on-site, and Japanese tea is prepared using a roaster, allowing us to serve highly aromatic cups that are 'freshly ground and freshly roasted.'

By maximizing the vibrant aroma, color, and flavor unique to freshly roasted tea, we offer drinks and sweets that highlight differences in roasting temperatures.

Customers can experience the profound charm of Japanese tea, which changes depending on the roast—such as delicate, sweet aromas from low-temperature roasting and smoky, deep flavors from high-temperature roasting.

We also serve the three great matchas of Japan: Uji, Nishio, and Shizuoka matcha. Together with popular items like matcha lattes, gelato, and fresh-squeezed mont blanc, we are sharing new ways to enjoy matcha and Japanese tea from Asakusa to Japan and the world.

As an experiential café in the tourist hub of Asakusa where guests can enjoy matcha and Japanese tea with all five senses, we continue to deliver high-quality Japanese tea culture.

[Store Information] Japanese Tea Shop&Cafe Premium&Health MARUZEN Tea Roastery Asakusa Address: 1-36-2 Asakusa, Taito-ku, Tokyo

[Main Offerings] - In-store stone-ground matcha - In-store roasted Japanese tea - Japanese tea drinks categorized by roasting temperature - Matcha latte - Hojicha latte - 14 varieties of matcha and Japanese tea gelato, etc. - Freshly squeezed mont blanc - Shaved ice (seasonal) - Dango (seasonal)

[Features] - Stone-ground matcha - In-store roasted Japanese tea - Enjoy the aroma of freshly roasted tea - Experience Japanese tea culture during Asakusa sightseeing