WonderPlanet Inc. (Headquarters: Naka-ku, Nagoya, Aichi Prefecture; President and CEO: Akinori Sato; TSE Growth: Stock Code 4199; hereinafter "the Company") announces that, following a board of directors meeting held on July 13, 2026, it has resolved to jointly develop a new game with Sanrio Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Tomokuni Tsuji (*); hereinafter "Sanrio") (hereinafter "this agreement") and has signed the relevant contract effective today.

The Company operates under the mission of "Bringing 'That's fun!' to everyday life around the world," positioning itself as a Japan-based mobile casual game company that captivates users' spare moments through technology. It aims to establish a next-generation game studio and is currently focusing on expanding strategic collaborations with strong intellectual properties (IPs) that align with its business strategy and needs, striving for global value maximization. Sanrio, which shares a compatible vision, operates under the corporate philosophy of "Everyone, let's be friends," with the vision of "One World, Connecting Smiles"—spreading happiness and smiles to as many people as possible worldwide—and is advancing toward becoming a global IP platform. As a core part of this strategy, Sanrio has launched its own gaming brand, "Sanrio Games," in April 2026.

This agreement stems from the alignment of both companies' strategic directions. By leveraging Sanrio's highly recognized IPs on a global scale and utilizing WonderPlanet's strengths in game development, the two companies aim to co-create new value in the entertainment space.

Further details regarding the game developed under this agreement, including content and release plans, will be announced at a later date once finalized and approved for disclosure.

(* The character "辻" is written with a single-dot shinnyo radical.)

Company Overview

Company Name: WonderPlanet Inc.

Headquarters: 5F New Sakae Building, 3-23-18 Nishiki, Naka-ku, Nagoya, Aichi Prefecture

Founded: September 3, 2012

Representative: President and CEO Akinori Sato

Business: Mobile game development and operation

Official Website: https://wonderpla.net/

FACT BOX

  • Source: PR TIMES
  • Category: Partnership
  • Products / services: Sanrio Games