Cosmetic brand 'Wonjungyo,' supervised by Won Jung Yo, the leading expert in aegyo-sal (under-eye) makeup, will pre-release the 'Wonjungyo Makeup Coating Keep Mist 37ml' starting Wednesday, June 24, on the official online store and at a limited-time pop-up on the 1st floor of @cosme TOKYO. A limited nationwide release will follow on Wednesday, July 15.

Additionally, the 'Wonjungyo Tone-Up Base N 101 Melon Mint,' previously launched as a limited color, will become a permanent fixture. It will also be pre-released on Wednesday, June 24, at the official online store and the @cosme TOKYO pop-up, with nationwide availability beginning Tuesday, June 30.

[Retailers] Wonjungyo Official Online Store, Loft, Loft Net Store, Ainz & Tulpe, @cosme, R.O.U, Aeon, Keio Artman, Shop In, Charlie, Hands, Matsumoto Kiyoshi, PLAZA, and Rosemary (excluding some stores).

Summer Essentials! A 'Mini Size' Setting Mist for Your Pouch and a Green Primer to Cover Redness Arrive

The 'Makeup Coating Keep Mist,' which debuted in April of this year offering a glowing finish, protects makeup from friction, sweat, and water. Featuring two veils—a 'BLOCK Veil' that leaves the skin surface silky smooth, and a 'KEEP Veil' that flexibly adapts to facial movements to prevent makeup from breaking down—it keeps makeup intact all day long (*2). It has garnered attention on social media as an excellent mist that prevents dryness and creates a radiant, veil-like finish. Won Jung Yo's recommended method of a 'double spray'—used after the base makeup and at the very end of the routine—has also become a hot topic. Now, a highly convenient mini size of this popular item is available for a limited time! Designed compactly at about 12 cm to fit perfectly in the palm of your hand, it slides easily into a pouch. It is a must-buy item that comes in handy for touch-ups on the go or whenever dryness is a concern.

Moreover, the 'Tone-Up Base N 101 Melon Mint,' introduced as a limited color in January this year, is making its highly anticipated permanent return! This pastel color is easy to incorporate even for those who have never used a green primer, naturally covering redness from skin issues. It evens out the overall skin tone and delivers a bright, radiant impression. We highly recommend incorporating it into your routine during the summer when skin redness caused by UV rays and heat is a common concern.

*1 Due to makeup effects *2 Active hours during the day

Wonjungyo Makeup Coating Keep Mist 37ml Product Info

Powerful (*1) makeup hold with two veils! A limited mini size of the glowing finish makeup keep mist has arrived!

Wonjungyo Makeup Coating Keep Mist 37ml 935 yen (tax included) *1 Compared to our conventional products

<POINT> - Mini size that fits perfectly in a pouch - Keeps makeup in place all day (*2) with two veils! The BLOCK veil provides high friction and water resistance for a silky finish, while the KEEP veil prevents makeup breakdown caused by facial movements, securing your makeup all day long (*2). *2 Active hours during the day - Thin-film veil creates a glowing, finely textured skin appearance - Contains 2 types of moisturizing ingredients Formulated with Sodium Hyaluronate and Ceramide NP (all moisturizing ingredients) - Breezy Citrus Scent A refreshing scent blending fresh citrus with essential oils.

Wonjungyo Tone-Up Base N Product Info

From the instant tone-up base with a glowing finish, the green color that covers redness and evens out skin tone (*) becomes a permanent item!

Wonjungyo Tone-Up Base N 5 colors in total (1 newly permanent) 1,430 yen each (tax included) * Due to makeup effects

<POINT> - Natural glowing finish Contains silver pearls to produce a natural radiance. A fresh texture that spreads easily and blends well into the skin. - SPF43 PA+++, Free of UV absorbers - Contains 3 types of beauty serum ingredients Ceramide NP, Sodium Hyaluronate, Jojoba Seed Oil (all moisturizing ingredients) - Easy to open and close one-touch cap

<COLOR> [Now Permanent] 101 Melon Mint Corrects redness & evens skin tone (*) 01 Peach Pink Covers dullness & increases translucence (*) 02 Lime Yellow Covers redness & corrects uneven color (*) 03 Sky Blue Corrects dullness & increases translucence (*) 04 Snow Lavender Corrects yellowness & increases translucence (*) * Due to makeup effects

@cosme TOKYO 1st Floor Limited-Time Pop-Up

To commemorate the launch of Wonjungyo's new products, a limited-time pop-up will be held on the 1st floor of @cosme TOKYO. Ahead of the nationwide release, visitors can try out and purchase items such as the 'Moist Up Ready Skin Pack Smooth Clear,' 'Wonjungyo Tone-Up Base N 101 Melon Mint,' and 'Makeup Coating Keep Mist 37ml.' The event will also feature luxurious purchase bonuses and content like a ball lottery. Furthermore, the pop-up will host a special makeup experience booth (*1) in collaboration with 'Bit&Boot,' the hair and makeup salon in Seoul, South Korea, co-represented by brand producer Won Jung Yo. This special event allows visitors to experience makeup incorporating Korean trends, performed by makeup artists from Bit&Boot and famous Japanese makeup artists. Please be sure to visit.

*1 Advance reservation required

Event Period: Wednesday, June 24 - Tuesday, June 30, 2026 Business Hours: 11:00 - 21:00 (*2) Location: @cosme TOKYO 1st Floor (1-14-27 Jingumae, Shibuya-ku, Tokyo) *2 Business hours are subject to change without notice.

<About the Makeup Experience> The makeup experience is available for those who make an advance reservation and purchase Wonjungyo makeup products worth 8,000 yen (tax included) or more at @cosme TOKYO. The session will take approximately 30 minutes.

We will resolve your point makeup worries and questions, such as how to apply aegyo-sal makeup or blush. The makeup will be handled by makeup artists belonging to Bit&Boot; Kazunori Sasaki, who works on hair and makeup for models and actresses and is widely active under the nickname '#Sasamake' in beauty magazines; and Itatsu, who specializes in a wide range of genres from trendy Korean makeup to highly favorable classic makeup! (*3)

*3 One of the makeup artists will be in charge on the day. Please note that you cannot choose the assigned artist.

[Official SNS] Bit&Boot Instagram: @bit.boot

Kazunori Sasaki Instagram: @sasamake_ X: @sasamake_

Itatsu Instagram: @it1031777

<Advance Reservation Site URL (Reservations start: Friday, June 12, 11:00~ ) (*4)>

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: @cosme / PLAZA / Bit&Boot