Summer Collection from muice (My Ice), Produced by Beauty Video Creator Kawanishi Miki, Shines Under the Summer Sun!

Cosmetic brand 'muice,' produced by beauty video creator Kawanishi Miki, who has over 2.5 million total social media followers, will release limited-edition shades of 'Urumi On Eyes'—'SP05 Ramune Shower,' 'SP06 Summer Poppy,' and 'SP07 Honey Miel'—and limited-edition shades of 'Churu Lip Lumper'—'SP19 Honey Lemonade' and 'SP20 Raspberry Sparkle'—nationwide on July 22 (Wed), while supplies last.

[Official muice Website] https://muice.jp/

[Available at] @cosme STORE, @cosme SHOPPING, Loft, Loft Online Store, Hands, PLAZA, SHOP IN, Ainz & Tulp, R.O.U, AEON (excluding some stores)

From muice's popular eyeshadow and lip products, limited-edition colors perfect for summer are now available!

'muice' is a cosmetic brand that embraces the concept of 'Greed is Cute,' offering accessible pricing, ease of use, and high quality so that everyone—from teens just starting makeup to seasoned beauty enthusiasts—can enjoy it. The brand, frequently trending on social media, now introduces a new Summer Collection to make summer makeup even more enjoyable.

From the elegantly shimmering eyeshadow 'Urumi On Eyes,' three limited-edition shades designed to enhance summer eye makeup are introduced. 'SP05 Ramune Shower' is a frozen silver color generously infused with silver and blue glitter. With a clear blue base that blends naturally with the skin, it adds transparency to the eyes and creates a cool, refreshing impression. 'SP06 Summer Poppy' is a bright vitamin orange with shimmering yellow and gold glitter. Its soft pigmentation blends seamlessly into the eyes, creating a fresh and healthy flush. 'SP07 Honey Miel' is a lemon shade infused with large champagne gold glitter. While it looks luxuriously golden at first glance, it has a subtle yellow tint, making it easy to wear even for those new to yellow eyeshadow. Each shade sparkles delicately in the sunlight, serving as a perfect accent for summer makeup.

Additionally, two limited-edition shades in a new lightweight, non-sticky texture are introduced for 'Churu Lip Lumper.' 'SP19 Honey Lemonade' is the first scented shade in the Churu Lip Lumper line, featuring a clear vitamin yellow with gold, silver, and fine white glitter. It blends with your body temperature upon application, brightening dullness and naturally enhancing lip color. It can be layered over your favorite lipstick for a nuanced change, and its honey lemonade scent brings a refreshing feeling during hot summer days. 'SP20 Raspberry Sparkle' is a mauve pink resembling raspberry syrup, with subtle blue glitter. The delicate blue shimmer enhances transparency while providing a natural flush, creating a sophisticated yet charming adult look. These limited-edition shades, perfect for bright summer days, are highly recommended.

Urumi On Eyes Product Information

With large glitter and fine pearls

Elegant shimmering eyes

Now available in limited summer colors!

[Limited Edition]

Urumi On Eyes

4 colors total (3 limited) | ¥880 each (tax included)

<Color Variants>

[Limited Colors]

SP05 Ramune Shower

A clear, summery frozen silver color

with luxurious silver and blue glitter

SP06 Summer Poppy

A vibrant vitamin orange color

with shimmering yellow and gold glitter

SP07 Honey Miel

A joyful lemon shade

with large champagne gold glitter

[Regular Color]

01 Crystal Champagne

<Key Features>

◆ Subtly sparkling elegance

High-intensity large glitter and fine pearls shimmer delicately on the eyelids, creating an elegant shimmer suitable for daily wear. Can be used alone or layered.

◆ Long-lasting, snug fit

A soft, bouncy texture—neither powder nor cream—adheres tightly to the eyelids, preventing glitter fallout.

◆ Muted base enhances glitter

A subdued base color blends naturally with the skin, allowing the glitter and pearl shimmer to stand out.

[Kawanishi Miki's Comments]

・SP05 Ramune Shower

A refreshing, sherbet-like color perfect for summer. Blue shades can seem difficult, but this one maintains a natural flush while being easy to wear daily. It applies clearly, blends well, and instantly gives a cool, refreshing look. ♡

・SP06 Summer Poppy

Though vivid in appearance, this orange blends surprisingly well on the eyes. Personally, I recommend layering Honey Miel’s yellow shade over Summer Poppy for a more effortless, summery eye look.

・SP07 Honey Miel

Yellow may seem intimidating at first, but it blends naturally on the skin, adding subtle elegance to the eyes. Great for inner corners and gradients, even for beginners. Delivers a summery transparency and fresh impression. ♡

Churu Lip Lumper Product Information

High hydration × High adhesion

Glossy lip plumper

Now available in a limited edition with a lightweight, non-sticky new texture!

[Limited Edition]

Churu Lip Lumper

6 colors total (2 limited) | ¥990 each (tax included)

<Color Variants>

[Limited Colors]

SP19 Honey Lemonade

A bright yellow, lemonade-like color

with shimmering gold, silver, and white glitter

Fragranced with refreshing honey lemonade

SP20 Raspberry Sparkle

A mauve pink resembling raspberry syrup

with cool-toned blue glitter

[Regular Colors]

01 Daily Pure

A glossy clear shade

05 Chocola Fondue

A brown with just the right amount of red

06 Raspberry Chocola

A perfect pink-brown for both warm and cool undertones

07 Nudie Rose

A mucosal pink that brightens the complexion instantly

<Key Features>

◆ Lightweight, non-sticky new texture

SP19 Honey Lemonade and SP20 Raspberry Sparkle feature a lighter texture than regular shades, ideal for hot weather. Enjoy a juicy shine without stickiness.

◆ Rich moisturizing ingredients for soft, hydrated lips

Moisturizing ingredients (Argania Spinosa Kernel Oil, Olive Fruit Oil, Peanut Oil, Honey, Squalane, Retinyl Palmitate, Hydrolyzed Elastin, Hydrolyzed Collagen, Ceramide NP, Ceramide AP, Ceramide EOP, Sodium Hyaluronate, Stearyl Glycyrrhetinate)

◆ Plumping effect for fuller, smoother lips

Contains chili extract to reduce the appearance of vertical lip lines.

◆ Lip makeup with treatment benefits

Infused with glitter and pearls of varying sizes for a treatment-like effect