BEYOND Holds Special Lectures for Student Athletes Aiming for National Tournaments on the Theme of "Body Building x Nutritional Science"

BEYOND, a personal gym operated by World Fit Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Daiki Takagi), participated in an intensive training camp for the badminton school "Kingdom" held at "Mikamo Nature House" in Sano City, Tochigi Prefecture, on Saturday, April 25, 2026, and conducted a special workshop for student athletes.

This training camp was organized by the badminton school "Kingdom," co-represented by Yosuke Nakanishi, coach for the Tokyo and Paris Olympic Japan national teams, and Yasuhiro Nonaka, who has 20 years of experience in managing cram schools. With former Japan national team player Akari Sato (Kingdom coach) as part of the instructional team, the camp was held as an intensive training session for students from elementary to high school aiming for national tournaments.

On the day, in addition to a training workshop themed on "injury prevention and performance improvement" by BEYOND representative trainer Yamane, a nutrition seminar was conducted by Yoshinari, a registered dietitian at BEYOND Ginza store. Focusing on the perspective of "becoming stronger through diet," they lectured on the necessary nutritional knowledge and conditioning for growing student athletes.

A Time to Convey "Body Building" Necessary for Student Athletes

In recent years, the importance of physical conditioning and nutrition management—not only to prevent injuries but also to enhance competitive performance over the long term—has been increasing in the field of student sports.

In this workshop, rather than mere muscle training, they provided practical guidance on "why that movement is necessary" and "how it leads to improved performance." Furthermore, in the nutrition seminar, they explained in an easy-to-understand manner how daily meals affect the body and conditioning during games.

By actually moving their bodies while learning, the participating students had the opportunity to gain new perspectives necessary for enhancing their own competitive performance.

BEYOND's New Initiatives

Until now, BEYOND has supported the physical and health development of many clients through the operation of over 170 personal gyms nationwide.

Going forward, the company will not only focus on its personal gym business but also actively engage in outreach-style workshops and conditioning support for student athletes, sports teams, and competitive schools, contributing to the development of next-generation athletes as "professionals in physical development."