BEYOND BAR Surpasses 20,000 Units in Sales: High-Protein, Low-Fat Bar Supervised by BEYOND Gym

World Fit Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Hiroki Takashiro), operator of the personal gym 'BEYOND' with over 170 locations nationwide, is pleased to announce that its supervised protein bar, 'BEYOND BAR,' has surpassed 20,000 units in total sales.

Amidst a growing demand for convenient protein sources, BEYOND BAR focuses on 'protein functionality' rather than just being a snack. Its formulation—15g protein, under 3g fat, no sugar, and no artificial sweeteners (using organic agave syrup)—is designed for those who want a reliable nutritional option even during rigorous body transformation programs.

Development Background While the protein bar market is expanding, World Fit aimed to focus on core nutritional design rather than just taste. BEYOND initiated the development of BEYOND BAR with the mission of creating a bar that people can consume without hesitation even while dieting. Leveraging the body-sculpting expertise of BEYOND's 170+ locations, every aspect of the PFC balance and raw materials has been meticulously engineered as a 'food that supports physical development.'

Key Features of BEYOND BAR

1. **High Protein, Low Fat Design** Achieves 15g of protein and less than 3g of fat per bar, making it an ideal nutritional choice post-workout or during a diet.

2. **Free of Artificial Sweeteners and Sugar (Agave Syrup)** Avoids artificial sweeteners and sugar, utilizing the natural taste of ingredients. It is favored by health-conscious and natural-oriented consumers.

3. **Blood Sugar-Conscious Carbohydrate Formulation** Incorporates 'Palatinose,' a slow-release carbohydrate that prevents rapid spikes in blood sugar, suitable for snacks or pre-exercise fuel.

4. **Bite-Sized and Convenient** The bite-sized design allows for easy consumption during work breaks or transit, focusing on long-term habit formation.

Product Specifications * **Product Name**: BEYOND BAR * **Category/Ingredients**: Processed protein food. Ingredients include milk protein hydrolysate (US manufactured), inulin, organic agave syrup, palatinose, soy puffs, coconut oil, cocoa powder, quasi-chocolate chips, and various flavorings/emulsifiers. * **Net Content**: 45g

Reasons for Growing Popularity BEYOND BAR attracts a wide range of users, including fitness enthusiasts, health-conscious individuals, those seeking high-protein/low-fat foods, and those avoiding artificial sweeteners. It is being embraced as a new choice: a 'protein that supports physical development' rather than just a snack.

*Sales results are based on the company's EC site and BEYOND gyms from December 2025 to April 2026.