What is the name of the brand that created the Air-Conditioned Clothing® collection that sold over 20,000 units?

The brand is KiU, an outdoor brand offering fashion-focused air-conditioned clothing.

How many units of KiU's Air-Conditioned Clothing® have been sold as of the report?

KiU's Air-Conditioned Clothing® collection has surpassed 20,000 units in sales.

Which demographic is particularly purchasing KiU's wearable fans and air-conditioned clothing?

Women aged 25 to 44 are the primary customers for KiU's air-conditioned clothing.

What product line from KiU includes wearable fans and is designed for heat protection?

KiU's Air-Conditioned Clothing® collection includes wearable fans for summer heat protection.

Beyond Handheld Fans: 'Wearable Fans' Gain Popularity Among Women via KiU's Air-Conditioned Clothing® Collection.

Q: For what events is KiU's Air-Conditioned Clothing® becoming a staple among women?

It is becoming a staple for summer festivals and daily heat protection among women.

Published Jun 3, 2026 10:00 AM ・ Updated Jun 14, 2026 2:17 PM ・ 2 min read ・ Source: PR TIMES

Outdoor brand KiU's fashion-focused air-conditioned clothing has surpassed 20,000 units in sales. Particularly popular among women aged 25-44, it is becoming a staple for summer festivals and daily heat protection.

World Party Co., Ltd. (HQ: Osaka) and its outdoor brand 'KiU' are offering a collaboration series with 'Kuchofuku®,' the pioneer of fan-equipped clothing. Since its launch in 2022, the series has maintained double-digit annual growth, with cumulative sales exceeding 20,000 units. Remarkably, more than half of the users are women.

With the widespread use of handheld fans, interest in hands-free cooling apparel is rising. KiU's Air-Conditioned Clothing® series features a unique design that allows users to conceal the fan holes when the fans are removed, enabling a seamless transition between functional cooling wear outdoors and regular fashion wear indoors. This versatility for festivals, outdoor activities, travel, and urban use has resonated strongly with fashion-conscious individuals in their 20s to 40s.

The lineup includes the 'KiU Air Conditioned Vest 2ND' (6,600 JPY) featuring unique textile patterns, the 'Multi-function Vest' (8,800 JPY) with numerous pockets, and the 2-way 'Blouson' (8,800 JPY) that can be converted to short sleeves. KiU aims to transform heat protection from an act of endurance into a proactive style choice.

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Source: PR TIMES
Category: New Product

Beyond Handheld Fans: 'Wearable Fans' Gain Popularity Among Women via KiU's Air-Conditioned Clothing® Collection.

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