Niigata City and Xeroplace Inc. Implement Tourism PR Initiative Using Experiential Digital Gachas, Achieving 1,028 Participations Over 3 Days at International Conference "2026 JCI ASPAC Niigata, Japan"

Xeroplace Inc. (Headquarters: Saitama City, Saitama Prefecture, CEO: Yuki Narita, hereinafter "the Company") provided its experiential digital gacha machine "GTCHA X" for the Niigata City booth at "2026 JCI ASPAC Niigata, Japan," held at Toki Messe (Niigata City, Niigata Prefecture) in June 2026, and offered operational support.

This initiative featured an interactive content that allowed visitors to engage with tourism information in an enjoyable way by combining a Niigata City tourism survey with a gacha experience. It recorded 1,028 uses over three days, disseminating Niigata City's appeal to numerous visitors from both Japan and abroad.

◼️ Background of the Initiative

2026 JCI ASPAC Niigata, Japan is an international conference that attracts many participants, primarily from the Asia-Pacific region. The Niigata City booth faced the following challenges:

* Effectively conveying Niigata City's appeal to domestic and international visitors. * Improving the response rate for the tourism survey. * Providing an experience that anyone could participate in, transcending language barriers.

Therefore, a system was introduced where participants could engage in a gacha after answering the tourism survey, implementing a strategy that shifted value from "answering" to "experiencing."

1,028 Uses Over 3 Days, Naturally Encouraging Survey Responses

Visitors answered the tourism survey via a QR code and then participated in a digital gacha on the spot.

Prizes included Niigata-exclusive items such as pin badges and stickers prepared by Niigata City, creating an opportunity for visitors to take home a piece of the region's charm.

The gacha experience lowered the psychological barrier to participating in the survey, leading to 1,028 uses over the three days.

◼️ "Language-Independent Experience" Demonstrated at an International Event

Approximately 10,000 people from Japan and abroad visited the venue.

As the digital gacha offers an intuitive experience that does not require language, it was naturally accepted by international participants who did not understand Japanese.

The flow of enjoying the gacha after answering the survey led to participation from many visitors regardless of nationality, contributing to increased interaction within the booth and longer dwell times.

◼️ Initiative Overview

Event Name: 2026 JCI ASPAC Niigata, Japan

Implementation Site: Niigata City Booth

Venue: Toki Messe (Niigata City, Niigata Prefecture)

Implementation Details: Gacha limited to tourism survey respondents, Niigata City tourism PR, distribution of Niigata City original prizes.

Results: Gacha Usage Count: 1,028 times Visitor Count: Approx. 10,000 people Prizes: Niigata City original pin badges, stickers, etc. Participation Fee: Free

Future Outlook

Xeroplace Inc. is developing new promotional strategies utilizing experiential digital gachas to address challenges faced by local governments and corporations, such as "improving participation rates," "promoting visitor flow," and "information dissemination."

Moving forward, through collaboration with local governments and companies nationwide, we will promote regional revitalization, tourism PR, and event DX centered on "experience," providing new value to visitors.

About Gacha Machines with Digital Signage

Main Features

Equipped with Digital Signage Not only still images but also videos and audio can be freely played. It can be utilized in a wide range of scenarios, such as product PR and campaign announcements.

Flexible Prize Inclusion There are no restrictions on the contents of the capsule; original goods, coupons, sample products, etc., can be included. It can also be used for campaign initiatives or as a self-service sales tool.

Supports Various Payment Methods In addition to coins, medals, and tokens, cashless payment is also supported as an option. Free play settings are also possible, making it ideal for experiential events and as a customer attraction device.

*Related Article: "Xeroplace Inc. Launches Next-Generation Gacha Machine Equipped with Digital Signage"

Inquiries Regarding Gacha Machines and This Press Release

Xeroplace Inc.

Sales Department: 090-7360-3750

Mail: [email protected]

HP: https://xeroplace.jp/

SNS: X