From 'Earworm Ads' to 'Singable Entertainment'! JOYSOUND Launches the Second 'Sound Logo Karaoke AWARD 2027', Accepting Entries Starting Today, June 1st (Mon)!

Exing Co., Ltd. (Headquarters: Mizuho-ku, Nagoya; President: Yasushi Mizutani), a member of the USEN & U-NEXT GROUP, has announced the launch of the 'Sound Logo Karaoke AWARD 2027,' a project designed to determine the 'No. 1 corporate unity through instant entertainment' using sound logos as a starting point. Entries are officially open as of today, June 1st (Mon).

'Sound logos' are short melodies that leave a lasting impression of a brand, product, or service. JOYSOUND has integrated these logos into karaoke, distributing them nationwide as 'Sound Logo Karaoke.' The inaugural final stage, held in February 2026, generated over 200 million yen in advertising value and became a major topic of conversation. With 20 companies participating in the first event, the project transformed one-way advertising into 'participatory entertainment' where users sing and enjoy the content themselves.

For this second edition, the award categories and prizes have been significantly expanded. The final stage in February 2027 will determine the winner based on a comprehensive evaluation of performances, karaoke scores, and the number of songs sung during the 'Support Stage.' Through music, the universal language, the company aims to create a platform where brands and consumers can truly connect.