The Japan Single Mother Support Association and Lovestock Inc., an operator of an e-commerce app, have jointly developed and launched 'LOVESTOCK,' a high-performance parasol specialized for extreme heat, on May 20, 2026, as the first product of a product development project by single mothers.
This project began from the real voices of mothers who wanted to make commuting more comfortable under the scorching sun and protect their families from extreme heat.
Product Features
### 01 High-Performance Parasol for 'Heat Protection' The LOVESTOCK parasol features 100% light shielding, 100% UV blocking, and a high heat insulation rate of 56–63%. It aims to reduce the heat reflection from asphalt and overall perceived temperature, pursuing comfort like being in the shade. Its ultra-lightweight design of approximately 206g makes it easy to carry daily.
### 02 One for Both Sun and Rain Responding to recent climate change, it features a dual-use design for sun and rain. It has grade 5 water repellency and comes with a waterproof storage bag. With an included hook, it can be easily attached to bags, making it accessible for those who are not used to parasols or have a lot of luggage.
### 03 Developed from 'Real Concerns' of Single Mothers Project members spent approximately 1.5 years on development. They pursued a fabric that provides an immediate cooling sensation upon opening, which has been highly praised by the development members.
Michiko Enari, Representative Director of the Japan Single Mother Support Association, stated, 'This parasol was born from the desire to protect loved ones from extreme heat. We are accepting inquiries for introduction from municipalities, schools, and companies. Part of the proceeds will support the association's activities, aiming for a new revenue model that does not rely on donations.'
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: LOVESTOCK