First "namco" Store in Shimane Prefecture in 18 Years to Open July 17 (Fri) "namco Aeon Mall Izumo Store" Introduces New Brand Design

Bandai Namco Experience Inc. (Headquarters: Minato-ku, Tokyo / President: Hiroshi Kawasaki) and Bandai Namco Amusement Inc. (Headquarters: Minato-ku, Tokyo / President: Jiro Iwayaguchi) will open the amusement facility "namco" on July 17, 2026 (Fri) within the commercial facility "Aeon Mall Izumo" (Izumo City, Shimane Prefecture).

"namco Aeon Mall Izumo Store" is the first "namco" store in Shimane Prefecture in 18 years as a Bandai Namco Group amusement center, and it is a store that adopts the new brand design to be rolled out from July 2026. In addition to crane game machines and photo sticker booths offering a wide variety of prizes such as "namco" limited prizes, amusement-exclusive prizes, and candy prizes, three official Bandai Namco Group shops, "Gashapon Bandai Official Shop," "Sansuta Bung no Omise," and "BANDAI CANDY OFFICIAL SHOP," as well as the capsule toy specialty store "Gashapon no Depa-to," will also open simultaneously.

Bandai Namco Experience Inc. and Bandai Namco Amusement Inc. will deliver fun and excitement to people around the world and pursue smiles and happiness for the future.

<Facility Overview>

[Location] Aeon Mall Izumo 2F, 1066 Watarihashi-cho, Izumo City, Shimane Prefecture

[Business Hours] 10:00 - 21:00

[Facility Area] Approx. 474.02 m2 (Approx. 143.39 tsubo)

[Official Website]

https://bandainamco-am.co.jp/game_center/loc/izumo/

<About the New Brand Design for the "namco" Amusement Center>

[Background]

"namco" was born in 1977 with a change in company name from Nakamura Seisakusho Co., Ltd. Currently, it functions as a legendary brand name that collectively refers to the names of amusement centers and numerous legendary video games. The "namco" brand, which has changed its role over time, evokes different images depending on the generation. Despite "namco" as an amusement center, its primary current function, starting operations in 2010, faced the challenge of insufficient brand recognition.

With this new brand concept, the interior design, which previously emphasized the individuality of each store, has been changed to a standardized design. This aims to increase the recognition of "namco" as an amusement facility brand. While incorporating an impressive icon at the storefront, the design allows for flexible arrangements to suit each store, aiming to create an image where customers can visually remember the fun, experiences, and memories of playing at the amusement center, and think "When you think of amusement centers, you think of namco."

[Brand Concept]

The stores will offer the fun of getting absorbed in everyday amusement centers with a diverse lineup, from standard play to next-level play, connecting various experiences and enhancing the added value of the space.

[Brand Design]

Three concepts have been set to symbolize the new brand design of "namco."

Emotional Square

This symbolizes the "plaza" that serves as the entrance to the experiences created by "namco" and where people gather.

Emotional Graphics

These are six graphic patterns that express the six values of experience that "namco" cherishes (Immersion, Discovery, Anticipation, Familiarity, Togetherness, Peace of Mind).

Emotional Pixels

This expresses the Emotional Graphics as "pixels (smallest units)."

It symbolizes "each individual's presence" visiting "namco," and by gathering, it transforms into an expression like a large pixel art, creating a space optimized for diverse stores.

Emotional Square Emotional Graphics

Emotional Pixels

Kazunari Maeda, Division Manager, Business Development Division, Bandai Namco Experience Inc.

Comments

The consideration for "namco" branding began with an internal workshop in 2022. The concept and design, established after numerous discussions about the current status and future of the "namco" brand, as well as customer perceptions, express Bandai Namco's amusement facilities of the future with a colorful and bright atmosphere. We aim to create stores that catch the eyes of our visiting customers and leave them with lasting memories of their enjoyable experiences at "namco."

*Information in this release is current as of the time of announcement. Content may be changed or canceled without notice after announcement. *Images are for illustrative purposes only.

*All prices shown include tax. *Products, benefits, prizes, and novelties are available in limited quantities. Please forgive us if they are sold out.

©Bandai Namco Experience Inc. ©Bandai Namco Amusement Inc.