Don't Give Up on Building a Great Home Due to Price. Supporting an Environment Where Japanese Builders Can Keep Challenging—Starting from Building Materials.

Yamachi Corporation's Building Materials Division has carefully selected 7 products across 10 wood species of solid wood flooring, based on nationwide builder interviews, with careful consideration of design quality, durability, pricing, and ease of proposal.

Rather than endlessly expanding choices, we have selected products that are easy for builders to recommend and that homeowners will appreciate for years to come. Through our solid wood flooring 'MUKU Series,' we aim to support builders in material selection and in creating high-quality homes—from the standpoint of building materials.

We are currently running a free distribution campaign for the 'MUKU Series Select Catalog' targeted at builders and residential developers.

Catalog Gift Campaign Page Here

Addressing Builders' Challenges Amid Rising Building Material Prices

Due to rising timber prices, logistics costs, and labor expenses, the environment surrounding home construction is becoming increasingly difficult year by year.

'We don't want to compromise on quality.' 'Yet, we want to offer proposals at prices customers can accept.'

In response to these builder sentiments, the building materials brand MYKE has developed the MUKU Series with the theme of 'delivering high-quality solid wood flooring at fair prices.'

Even in an era of soaring material costs, we will not compromise on quality. Our goal is to deliver products that builders can confidently recommend.

'Carefully Selected 7 Products, 10 Species' Born from Builder Feedback

Solid flooring offers diverse expressions depending on wood species. 'Solid' means using 'real wood' as flooring material—each plank has a unique character, something only natural wood can achieve.

The MUKU Series was developed through interviews conducted by our sales team with builders nationwide, analyzing the wood species, sizes, and price ranges actually being proposed in residential construction.

Initially, we assumed flooring preferences varied greatly by region and home design. However, through builder interviews and our own research, we discovered consistent trends in the wood species and specifications commonly chosen across many construction sites.

Therefore, instead of offering 'this and that,' we carefully selected 7 products and 10 species as a lineup that is easy to propose, easy to install, and easy for homeowners to choose.

MUKU Series Details

Why Solid Wood Flooring Matters Now

Rustic Acacia

Birch Hand-Scraped

Oak Select

Black Walnut Vintage

With material prices continuing to rise, home construction often prioritizes cost and construction efficiency, narrowing material choices.

However, solid wood flooring made from real wood offers unique individuality in grain patterns, color tones, and underfoot feel—qualities industrial products cannot replicate. Over time, its character evolves, deepening the homeowner's emotional connection to their living space.

Rather than abandoning solid wood solely due to price, we believe it's essential to strike the right balance between quality and cost, creating an environment where high-quality materials can still be chosen.

More Than Just Selling Materials—Becoming a Pillar of Japan's Residential Quality

What Yamachi Corporation aims for is not merely selling building materials.

Precisely because material prices are soaring, we aim to create an environment where builders can continue offering high-quality homes without compromising on quality. Through the MUKU Series, we will contribute to enhancing builders' proposal capabilities and improving the overall quality of Japanese housing.

Launch Commemoration: Free MUKU Select Catalog

A Free Catalog for Builders

To commemorate the launch of the MUKU Series, we are offering the 'MUKU Select Catalog' free of charge, in limited quantities, to builders and architectural firms. Featuring characteristics of each wood species and construction visuals useful for client proposals, it supports the home-building process.

Campaign Page Here

Catalog Overview

[Catalog Name] MUKU Series CATALOG | MUKU Selection Catalog

・Product Lineup: 7 products, 10 types of residential flooring materials selected

・A web version of the catalog is also available.

・7 Product Lineup:

Oak Select / Oak Vintage / Natural Black Cherry / Black Walnut / Rustic Acacia / Birch Hand-Scraped / Rustic Cherry

Campaign Page Here

Company Information

[Company] Yamachi Corporation [Headquarters] Kitahachi, Chuo-ku, Sapporo, Hokkaido 10-1-17, Kitahachi Yamachi Building [Sales Office] 1-5-7, Nihonbashi Horidome-cho, Chuo-ku, Tokyo, YOU Building 8F [Phone] 011-261-9911 (Public Relations Contact: Watanabe) [Representative] Akio Yamaji, President & CEO [Official Website] https://www.yyy-yamachi.com/myke [Facebook] https://www.facebook.com/myke.kenzai/ [Instagram] https://www.instagram.com/i_am_myke/ [Business] Wholesale and manufacturing of building materials

[Contact]

Yamachi Corporation Public Relations Contact: Watanabe TEL: 011-261-9911 (Hokkaido HQ)

TEL: 03-5652-3681 (Tokyo Branch) Email: [email protected] Website: https://www.yyy-yamachi.com/myke/

For media inquiries or further details, please contact us using the information above.