Italian Brand 24Bottles Launches "Daydreaming Campaign" from June 11th!

Italian bottle brand 24Bottles (Twenty Four Bottles) will launch the "Daydreaming Campaign" starting Thursday, June 11th.

When you think of 24Bottles, the first thing that comes to mind is the "Daydreaming" pattern, with fluffy white clouds floating in a bright blue sky.

It is the brand's iconic pattern.

During this year's Milan Design Week, buses and kiosks were wrapped in "Daydreaming," enveloping the city of Milan.

In Japan, just before the full onset of summer, we will be holding the "Daydreaming Campaign" where customers who purchase 5,500 yen or more (tax included) at the Y.Yacht Store Shibuya will receive an original laundry bag.

It's a perfect bag for festivals, camping, the beach, or the pool.

Please take it with you on your summer adventures along with your bottle.

24Bottles, which approaches sustainability through design, is distributed by Y.Yacht Inc. (Headquarters: Nagoya City, Aichi Prefecture, President: Sawako Terada), a specialized trading company for kitchen and dining products.

Brand's iconic pattern "Daydreaming"

Large size that seems perfect for festivals and the beach

Daydreaming Laundry Bag

This will be presented to those who purchase 5,500 yen or more (tax included) of 24Bottles at Y.Yacht Store Shibuya.

Width 42 cm x Height 53 cm

Made of polyester

<Store Information>

Store Name: Y.Yacht Store Shibuya

(Formerly La Cucina Felice Shibuya Store)

Location: 2-21-1 Shibuya, Shibuya-ku, Tokyo

shinQs TOKYU DEPARTMENT STORE 5th Floor

Phone Number: 03-6427-1604 (ext. 1503)

*Y.Yacht Store Shibuya currently features a corner dedicated to 24Bottles, focusing on the Daydreaming collection.

ABOUT 24Bottles

WE ARE

24Bottles

Born in Bologna, Italy.

"Great design changes people's behavior and thinking."

24Bottles was born in Bologna, Italy, in 2013.

"24Bottles"

The name signifies our commitment to working on design solutions to reduce disposable plastic bottles, 24 hours a day.

Our mission is to create products that combine sophisticated design, surprising lightness, and excellent quality, merging beauty and functionality into everyday life, thereby encouraging people to be conscious of sustainable living and make responsible choices.

24Bottles promises that all projects, including products and promotions, will meet the highest standards and contribute to a future where everyone can live comfortably.

B Corp Certification

One of the most rigorous international corporate certifications, initiated in the US in 2006, evaluating corporate public interest, including social and environmental impact. As a standard certification for sustainability, it has become popular, especially in the apparel industry where environmental impact is a concern. Companies are increasingly obtaining this certification, from luxury to sports and outdoor brands, and it is becoming more recognized and common among consumers in Europe and the US. 24Bottles also obtained certification in 2020.

FILL THE CHANGE

Small actions bring about big changes.

- Empty the bottle and refill it.

That small action can lead to new habits and be the first step in changing awareness.

It is an approach towards a brighter future where we cherish the Earth and its resources.

24Bottles is more than just a bottle.

By holding it, you can reflect your own style, fill it with dreams and ideas, and bring new changes to your daily life.

24Bottles should be a partner that empowers you to live each day more authentically.

Y.Yacht Inc., the official distributor of 24Bottles, operates under the philosophy of "Becoming a bridge to a new living style," delivering carefully selected products from around the world to the Japanese market. By handling this innovative brand, we aim to contribute to the spread of sustainable lifestyles.