YADOKARI VILLAGE Kitakaruizawa Celebrates 1st Anniversary; Special 1st Anniversary Plan Released

YADOKARI Co., Ltd. (Yokohama, Kanagawa Prefecture, Representatives: Seita Uesugi, Issei Sawadai) has announced that "YADOKARI VILLAGE Kitakaruizawa," a base for accommodation and living utilizing trailer houses, has reached its first anniversary since its grand opening in July 2025.

We look back on the past year spent in the quiet forest at the northern foot of Mount Asama, and are pleased to announce a special anniversary plan and a dedicated 1st anniversary website.

▶ 1st Anniversary Special Site: https://village.yadokari.net/1st-anniversary/

Comments from Representatives

Seita Uesugi (Representative Director)

Kitakaruizawa, with its views of the majestic Mount Asama and surrounded by rich nature, is a special place close to where I grew up. YADOKARI VILLAGE Kitakaruizawa embodies our long-held desire for "living small, living richly" and an aesthetic of spending time in nature. I would be delighted if our visitors could step away from their daily lives and feel truly comfortable moments and what is important to them. With gratitude for our first year.

Issei Sawadai (Representative Director)

Living in the "ahahi"—the quiet of the everyday and the dynamism of the extraordinary. The time spent moving between these two states awakens our "living." We built this place believing this to be true. After one year, in the words of our guests, I feel a solid sense of accomplishment and see undiscovered possibilities. This village is still unfinished. That is precisely why there is room to grow together with our visitors. I hope we can continue to paint its future together.

Guest Voices

Over the past year, various guests have visited the forests of Kitakaruizawa. Here are some of their comments.

Guest O (With dog / Tiny House Stay)

"We stayed with our beloved dog. Beyond the large windows framing the surrounding nature, we saw the swaying trees and occasional birds flying by. Each time, our dog would rush to the window, incredibly excited. They also ran around to their heart's content in the dog run, showing a happy expression throughout. Time spent in nature seemed special not only for us but also for our dog. Watching them have such a good time was the ultimate luxury."

Guest K (BBQ / Sauna)

"We had a BBQ in the evening, and initially struggled to get the fire started. But even that became a wonderful memory. Of course, once the fire was going, the meal was delicious. Since it's an extraordinary experience, a few things not going smoothly is acceptable, and I think the natural environment and accommodations allow for that. I highly recommend the sauna. Everyone should definitely try the sauna. It's truly luxurious to have a sauna in the middle of nature."

Guest S.T (With dog / Bonfire)

"It was our first bonfire experience with my dog. As it got chilly after sunset, we sat around the bonfire, held my dog, and drank while watching the flames. The sound of the bonfire in the silence served as excellent background music. My dog was also soothed by the gentle warmth of the fire and slept soundly."

Guest O (Reconsidering Lifestyle)

"Through my time at YADOKARI VILLAGE, I felt that 'life can be freer, and we can choose it to be more like ourselves.' Spending time near nature gave me an opportunity to reconsider what is truly necessary and how to spend my time comfortably. I feel I've started to be more conscious of 'white space' in my daily life."

*Quoted from guest survey

*Photos are for illustrative purposes

1st Anniversary Special Accommodation Plan

【Period】Until check-in on Friday, August 7, 2026 (Monday, July 6, 2026)

【1st Anniversary Special Offer】20% off the regular price, includes a self-recreation card, marshmallows & chocolate biscuits

【Reservations & Details】1st Anniversary Special Site: https://village.yadokari.net/1st-anniversary/

Each room will include a self-recreation card to spark conversation and marshmallows & chocolate biscuits for sweet moments.

※This plan is for a limited time only.

Future Developments

Accommodation Experience Tour "VILLAGE TOUR"

"YADOKARI VILLAGE" has been offering "VILLAGE TOUR," an accommodation-based tour designed to help guests find hints for new lifestyles by interacting with the local climate, people, and their inner selves.

Spend a day reconnecting with the land's memories, its people, and yourself amidst a landscape of vast cabbage fields. Details here.

Spend time alone in the deep green of Kitakaruizawa in early summer, or walk through Yunomaru Plateau, where scarlet azaleas spread. Details here.

New plans are being prepared for this summer. Details will be announced on our official social media and press releases as they are decided.

New Building "Ahahi no Hanare" Scheduled to Open (Around Autumn 2026)

"Ahahi no Hanare," a new, single-unit building connecting two trailer houses with a wooden deck, is scheduled to open for general accommodation around Autumn 2026. Located in a quiet area surrounded by trees with the sound of a flowing river, it is a new initiative designed for group stays.

*In YADOKARI VILLAGE, "ahahi" is an archaic word meaning the "interval" between things. It refers to time and space that enriches life by moving between and experiencing opposing boundaries, such as urban and rural, human and nature, and home and lodging.

▶ Detailed Press Release: https://prtimes.jp/main/html/rd/p/000000133.000013358.html

Seeking Land Partners for Nationwide Expansion of YADOKARI VILLAGE

As part of its business expansion, YADOKARI is continuously accepting consultations and proposals from businesses and individual landowners who own idle land or land in areas with development restrictions. If you are interested, please feel free to contact YADOKARI.

About YADOKARI VILLAGE Kitakaruizawa

A lifestyle hub utilizing trailer houses, located within Prince Land in Tsumagoi Village, Gunma Prefecture, overlooking the majestic Mount Asama and surrounded by a rich forest. In a serene environment filled with the sounds of clear streams and seasonal birdsong, we propose heart-stirring stays with the concept of "living in the ahahi."

Access: Approximately 40 minutes from Usui-Karuizawa IC on the Joshin-etsu Expressway via the Oushio Highway.

Official Website: https://village.yadokari.net/

Official Instagram: https://www.instagram.com/yadokari.village/

About YADOKARI

◾️Message

YADOKARI began its activities to fundamentally re-examine living in the wake of the Great East Japan Earthquake on March 11, 2011. In this endeavor, with the theme of "realizing a free way of life unbound by money, place, or time," we have proposed new lifestyles emphasizing minimalism, multi-location living, sharing, and connections with community and people, and have focused on promoting "tiny houses" as a symbol of these ideas and values. In particular, we are working to solve various social issues through the manufacturing, sales, and production of mobile tiny houses.

◾️Company Overview

"YADOKARI" aims to achieve the vision of "Creating a World, Creating Lifestyles" by coexisting business, social, and philosophical aspects. We are a leading company in the planning, sales, manufacturing, and reuse matching of movable assets and trailer houses, as well as the development and operation of hotels utilizing movable assets.

While addressing social issues such as idle land utilization, regional revitalization, disaster support, and community formation, we are diversifying our business operations, including the planning and operation of "YADOKARI VILLAGE Kitakaruizawa," the tiny house purchase and information site "YADOKARI.net," and the used trailer house trading site "TRAILER HOUSE SECOND HAND."

Our published books include "Nippon no Atarashii Koya Gurashi" (Kobunsha), "I'm Minimalist" (Sanei Publishing), "Mirai Jūmaikata Kaigi" (Miwa-sha), and "Gekkyū Hon." These have been published not only in Japan but also widely in Asian countries such as China and South Korea.

Company Name: YADOKARI Co., Ltd.

Representative: Seita Uesugi, Issei Sawadai

Establishment Date: November 1, 2013

Location: Hoshiten qlay, 1-1-1 Hoshikawa, Hodogaya-ku, Yokohama, Kanagawa

Business Activities: Movable Asset Area Innovation Business

- Planning, sales, manufacturing, and reuse of movable assets

- Development, production, and operation of movable asset villages

Company Site: https://yadokari.company/

Web Media: https://yadokari.net/

Official Instagram: https://www.instagram.com/yadokari_mobi/

Official Facebook: https://www.facebook.com/yadokari.mobi/