YAMAGIWA to Launch New TV Commercial from April 4th (Saturday)

YAMAGIWA Co., Ltd. (Headquarters: Minato-ku, Tokyo, CEO: Shinya Matsukawa), which imports and sells original lighting and global lighting/furniture brands and provides lighting design, will begin airing a new TV commercial in the Tokai area from Saturday, April 4, 2026.

This CM, featuring visuals that include the production sites of its products, expresses a deep commitment to craftsmanship and the resolve to move forward while inheriting 100 years of history. YAMAGIWA, celebrating its 100th anniversary, is reaffirming the value of experiences and emotions generated through the act of "illuminating" and communicating its brand message of continuing to deliver high-quality light, along with the tagline "The Art of Lighting."

Narration YAMAGIWA has now reached its 100th anniversary. Through the act of illuminating, we have created value in experiences and emotions, and we will continue to pursue exquisite light and walk towards the future. The Art of Lighting

TVCM Overview Start Date: Sequentially broadcast from Saturday, April 4, 2026 Broadcast Area: Tokai Broadcaster: Tokai Television Youtube URL: https://youtu.be/yuhwo0InqFU

Related video: YAMAGIWA | History https://youtu.be/Tjtn6IaUv6Y

About YAMAGIWA Co., Ltd. Since its founding in 1923, it has pursued innovative lighting fixtures and technologies as a pioneer in the Japanese lighting industry. Under the tagline "The Art of Lighting," it continues to provide society with the beautiful emotional value that light creates, towards the realization of beautiful living and society. For more details, please visit https://www.yamagiwa.co.jp/. Official Instagram: @yamagiwa_official_ Official Online Store: https://shopping.yamagiwa.co.jp/