Yamaha Guitar's 60-Year Journey of "Technology x Sensitivity" Exhibition Opens at JR Hamamatsu Station Shinkansen Concourse

Yamaha Corporation (hereinafter "the Company") will launch a new exhibition, "Technology x Sensitivity: Yamaha Guitar's 60-Year Journey," in a small exhibition booth within the concourse of the JR Hamamatsu Station Shinkansen ticket gates, starting from the afternoon of Monday, July 13, 2026.

Image of the new exhibition "Technology x Sensitivity: Yamaha Guitar's 60-Year Journey."

For 60 years, Yamaha guitars have been at the forefront of innovation through the fusion of technology and craftsmanship. To commemorate the 60th anniversary of Yamaha guitars, the Company will hold an experiential exhibition where visitors can "listen, see, and touch" the accumulated technology and sensitivity. In addition to displaying catalogs of past guitar products, a total of eight current acoustic and electric guitars will be exhibited, showcasing the history and evolution of Yamaha guitars.

Furthermore, by utilizing the Bluetooth® function of the "TransAcousticTM Guitar," which can add rich resonance to the natural sound without the use of amplifiers or effects, visitors can experience the sound and vibrations generated from the instrument itself, and see its structure and mechanisms.

Through this exhibition, we aim to express and allow visitors to experience our brand promise, "Make Waves" – "To support the creation of heart-shaking moments through sound and music."

Exhibition Overview

Exhibition Title

"Technology x Sensitivity: Yamaha Guitar's 60-Year Journey"

Period

Scheduled from Monday, July 13, 2026, to Friday, June 25, 2027

Location

Small exhibition booth, JR Hamamatsu Station Shinkansen ticket gate concourse

Experience and Exhibition Content

- Experience the vibrations of the "TransAcousticTM Guitar" and learn how natural sound resonates. - Learn about the technology and craftsmanship integrated into current Yamaha guitars. - View catalogs of unique past guitars and feel the history.

This exhibition is designed with a deep green base, creating a space where guitars with the warmth of wood can stand out. Eye-catching messages are placed along the walkway to naturally guide visitors to the exhibition. Explanatory graphics on the display cases allow for an intuitive understanding of the technology and ingenuity incorporated into the guitars. Visitors can also sit on benches and slowly immerse themselves in music played with natural sound from the TransAcousticTM Guitar.

JR Hamamatsu Station Concourse Special Exhibition https://www.yamaha.com/ja/about/community/hamamatsu_station/

Yamaha Guitar 60th Anniversary https://jp.yamaha.com/products/contents/guitars_basses/guitar_60th/index.html

Exhibited Products

TransAcousticTM Guitar "TAG3 C"

Acoustic Guitar "LS16 ARE"

Electric Nylon String Guitar "NCX3"

Electric Guitar REVSTAR PROFESSIONAL "RSP02T"

Electric Guitar Pacifica SC Professional "PACP11S"

Silent GuitarTM "SLG200N"

Electric Bass "BB734A"

Desktop Amplifier "THR10II"

Details of each product can be found here: https://jp.yamaha.com/products/musical_instruments/guitars_basses/index.html

Yamaha Corporate Information Site/News Release https://www.yamaha.com/ja/news_release/

* Product names and company names mentioned in this text are trademarks or registered trademarks of our company or their respective companies. * The information contained in this news release is current as of the date of publication. Please note that it may be subject to change after the publication date.