[New Product] Yamamotoyama, established 336 years ago, launches 'Cold Brew Gyokuro' and 'Cold Brew Sencha' using carefully selected tea leaves on June 1st!

Yamamotoyama Co., Ltd. (Headquarters: Nihonbashi, Chuo-ku, Tokyo; President: Nami Yamamoto) will release its '2026 Cold Brew Tea Series,' featuring new 'Cold Brew Gyokuro' and 'Cold Brew Sencha' (boxed tea), starting June 1, 2026.

Background: With rising prices for bottled beverages, consumers are increasingly shifting toward teabags for home and on-the-go use. Surveys show that 76.3% of people use personal bottles, with over half choosing tea. Despite rising raw material costs—with average tea prices doubling in 2026—Yamamotoyama has developed products that balance cost-performance with authentic quality, using premium Kyoto Gyokuro and domestic first-flush tea.

Product Highlights: 1. Premium Ingredients: 100% Kyoto Gyokuro for the Gyokuro product, and a blend of domestic first-flush tea and matcha for the Sencha product. 2. Tetra-shaped Teabags: Designed to allow tea leaves to expand, extracting full flavor and aroma quickly. 3. Gift-Ready Design: Stylish boxed packaging, with gold foil stamping on the Gyokuro box for a premium feel.

Product Lineup: - Cold Brew Sencha Box: 1,080 JPY (incl. tax), 30g (5g x 6 bags). - Cold Brew Gyokuro Box: 1,620 JPY (incl. tax), 30g (5g x 6 bags). Both launch on June 1, 2026.