Yappli, Inc., provider of the app platform 'Yappli,' announced the launch of 'Yappli Link' on May 28, 2026. This solution utilizes NFC technology to allow customers to instantly launch and display specific app screens by simply tapping their smartphones on NFC-enabled POP displays in stores. Previously, the time taken to find and launch apps or scan QR codes at checkout caused friction in customer service. This solution aims to seamlessly connect digital and physical touchpoints, fundamentally improving the quality of the customer experience (CX). Additionally, by accumulating offline behavioral data, it enhances the quality of marketing strategies.

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  • Source: PR TIMES
  • Category: product_launch