Ryoko Yomiuri Publishing Co., Ltd. (President: Yuki Hasegawa), a 100% subsidiary of Yomiuri Travel Service Co., Ltd. (President: Hidenori Iwakami), will begin selling the **"Japanese Whisky Passport Doin-cho"** (supervised by T&T TOYAMA) starting April 1st (Japanese Whisky Day). This passport allows users to collect and paste "Doin" (copper stamps) issued by craft distilleries across Japan.

Since July 2020, Ryoko Yomiuri Publishing has been operating the "Tetsuin-cho" (Railway Stamp Book) project—often described as the railway version of the traditional "Goshuin-cho" temple stamp books—focusing on promoting railway usage, revitalizing local communities along rail lines, and creating new revenue streams for railway companies.

Leveraging this expertise, the "Japanese Whisky Passport Doin-cho" is a new initiative aimed at increasing regional tourism and interaction. The name "Doin" (Copper Stamp) is derived from the fact that whisky pot stills are made of copper. The pot still is considered the heart of a distillery, as its shape and size are fundamental in determining the final flavor of the whisky.

### "Japanese Whisky Passport Doin-cho"

The "Japanese Whisky Passport Doin-cho" features 28 craft distilleries from across Japan. By presenting the passport at each distillery, visitors can purchase an original "Doin" stamp to paste onto designated pages. By visiting different distilleries and learning about the unique characteristics of their pot stills and the dedication of the producers, visitors can experience not only the taste but also the essence and charm of Japanese whisky. Since each "Doin" is dated, it serves as an ideal record of visits and travel memories. The passport also includes the definition and history of Japanese whisky, as well as manga illustrations to help readers understand the world of the "Doin-cho." It features English translations, making it accessible to international tourists as well. The project was supervised by T&T TOYAMA (based in Tonami City, Toyama Prefecture), the world's first Japanese whisky independent bottler.

Supervisor Takahiko Inagaki of T&T TOYAMA expressed his expectations: "I hope this initiative ensures that Japanese whisky does not remain a mere passing fad, but instead leads to a sustainable whisky tourism that takes root as a culture."

The "Japanese Whisky Passport Doin-cho" will be sold at the 28 participating distilleries, as well as...

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  • Source: PR Times
  • Category: News