Ryokou Yomiuri Publishing, a subsidiary of Yomiuri Travel, has launched the 'Japanese Whisky Passport Copper Stamp Book' on April 1. Supervised by T&T TOYAMA, this initiative aims to promote whisky tourism by allowing visitors to collect 'copper stamps'—a reference to the copper pot stills used in whisky distillation—at 28 participating craft distilleries across Japan.

FACT BOX

  • Source: PR TIMES
  • Category: product_launch