YONDE Co., Ltd. (Headquarters: Chuo-ku, Fukuoka City, Fukuoka Prefecture; Representative Director: Yoichi Tasaka; hereinafter 'YONDE') is supporting 'Onigiri Action,' a social contribution campaign hosted by TABLE FOR TWO International (hereinafter 'TFT'), a Japan-based nonprofit organization tackling global food issues, as a Supporting Partner.

YONDE Joins as Sponsor for SNS-Based Social Contribution Campaign 'Onigiri Action'

'Onigiri Action' is a social media campaign initiated by TFT in 2015. By posting photos related to onigiri (rice balls) on social media platforms (Instagram, X) or the official website with the hashtag #OnigiriAction, participating companies make donations that provide five school meals to children in Africa and Asia through TABLE FOR TWO. Additionally, food support is also delivered to children in Japan. https://onigiri-action.com/

Since its launch in 2015, the campaign has accumulated approximately 2.43 million photo submissions, resulting in over 12.8 million meals provided.

For this initiative, YONDE will provide 'StoriesBank,' a tool for collecting and managing Instagram Stories submissions, to encourage broader participation and support campaign operations.

Overview of Onigiri Action

Campaign Period: October 8, 2026 – November 17, 2026

How to Participate: Post a photo of onigiri on social media or the official website

Donation Details: For each submission, sponsoring companies and organizations donate five school meals

Official Website: https://onigiri-action.com/

Overview of Onigiri Action

About StoriesBank

About StoriesBank

'StoriesBank' is a service that supports the execution of submission campaigns requiring Instagram Stories posts.

It enables efficient entry management by automatically collecting and listing Stories posts that mention the campaign, overcoming previous operational challenges.

By leveraging the unique engagement flow of Stories—distinct from feed-based campaigns—it contributes to user-generated content (UGC) creation and organic social media amplification.

StoriesBank Official Website: https://stories-bank.com/

Company Overview

Company Name: YONDE Co., Ltd.

Address: 2F Prio Daimyo Building, 1-3-41 Daimyo, Chuo-ku, Fukuoka City, Fukuoka 810-0041, Japan

Representative Director: Yoichi Tasaka

URL: https://yonde.co.jp/

Established: January 14, 2020

Business Activities: Development of digital promotional content and campaign tools

YONDE specializes in digital promotion services, including campaign tools, diagnostic content, online gachas, TikTok AR effects, and WebAR. The company collaborates with advertising agencies and corporate PR/marketing departments, providing end-to-end support from campaign planning and design to production and operation.

StoriesBank Official Website: https://stories-bank.com/

Diagnostic Content Website: https://yonde.co.jp/service/shindan

Online Gacha Website: https://yonde.co.jp/service/gacha

TikTok AR Effects Website: https://effecthouse-yonde.com/

WebAR Website: https://webar-yonde.com/

YONDE Partner Pack: https://yonde.co.jp/service/partner

Social Navi Blog: https://yonde.co.jp/blog

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Organizations: TABLE FOR TWO International
  • Products / services: WebAR