New Summer Treat: Yonenoya Launches 'Chilled Taiyaki' with Crunchy Chocolate and Fruit Flavors Nationwide

Yonenoya Co., Ltd. (CEO: Shohei Murase, HQ: Aichi Prefecture) will launch its summer-limited product 'Chilled Taiyaki' at stores across Japan starting June 1, 2026. This year's version has been upgraded with a 'crunchy texture' theme, incorporating chocolate cream mixed with cornflakes into three distinct fruit flavors. The dough is crafted with 'Seto no Honjio' sea salt, which provides a mild saltiness that balances the sweetness and assists with salt replenishment during the hot season.

Flavor Lineup: - [Crunchy Chocolate Series] Fresh Strawberry: A luxurious balance of sweetness and tartness. - [Crunchy Chocolate Series] Rich Banana: Features natural flavors from banana juice and puree. - [Crunchy Chocolate Series] Orange Fromage: A sophisticated blend of navel orange zest and Hokkaido mascarpone. - [Standard Series] Azuki & Custard: Chilled versions of Yonenoya's signature flavors.

The product is served frozen and reaches its best consistency about 10 minutes after being removed from the freezer. To mark the launch, Yonenoya is holding an Instagram campaign from May 25 to May 31, 2026. Participants can follow the account (@yonenoya) and comment to win one of fifty 500-yen discount coupons.