YOUR MEAL Co., Ltd. (Headquarters: Minato-ku, Tokyo, CEO: Daisuke Sudo), celebrating its 10th anniversary, will launch a tie-up campaign starting July 2026 with "Mameta Tama's Muscle Training Diary," a highly popular muscle training YouTuber with over 700,000 channel subscribers, for its "Muscle Deli" delivery meal service that supports diet and body makeup.

The campaign will feature initiatives that back up ideal physique creation from both diet and exercise aspects, including the sale of limited collaboration sets and the distribution of LINE-exclusive muscle training menu videos.

"Mameta Tama's Muscle Training Diary" has already released footage of the two individuals enjoying the meals (from 12:24).

Tie-up Project 1: Win Protein in a Lottery! Muscle Deli "Mameta Tama Select Set" Now Available

A set of Muscle Deli meals recommended by Mameta Tama for diet/body makeup will be available for purchase starting mid-July.

"Mameta Tama Select Set"

- MAINTAIN (Recommended for Men): 5-meal set / 10-meal set

- LEAN (Recommended for Women): 5-meal set / 10-meal set

*If you order the "Mameta Tama Select Set" on a subscription basis, subsequent deliveries will be random. Please change your order yourself if you wish to specify menus.

*10th Anniversary Coupon (10% off) can be used.

▶ Sales Channels: Muscle Deli Official Website https://muscledeli.jp/

and the LP within the YouTube channel "Mameta Tama's Muscle Training Diary"

[Mameta Tama's Recommended Menu: Gapao Rice Set]

"I've tried many frozen bento boxes before, and honestly, it was always a given that eggs would turn out dry when microwaved. But with Muscle Deli's Gapao Rice, the fried egg remains perfectly runny even after microwaving. I was truly amazed that this runny texture could be replicated with a frozen meal. The taste is also delicious, and the calories and PFC are perfect for dieting. It's a dish I can confidently recommend."

[Gapao Rice Set] This is also included in the select set. Please enjoy.

Furthermore, as a tie-up commemoration, 10 lucky winners who purchase the "Mameta Tama Select Set" during the sales period from mid-July to the end of September will receive one "SWEETS PROTEIN" supervised by Mameta Tama. Details will be announced later on social media and other platforms.

About SWEETS PROTEIN: A single-serving pouch type protein made in Japan, with no artificial sweeteners, containing 15g of protein and 11 types of vitamins.

Tie-up Project 2: Exclusive 2-Week Original Muscle Training Menu Video Distribution for LINE Registrants!

To commemorate the tie-up, Mameta Tama has created a 2-week original muscle training menu video for Muscle Deli users. This will be distributed exclusively to registered users of Muscle Deli's official LINE account (free).

In addition to this tie-up, the official LINE account provides exclusive information useful for diet and body makeup, such as free online seminars, to its registered users.

▶ Register for Muscle Deli LINE here:

https://page.line.me/711jhxmc?openQrModal=true

Tie-up Project 3: YOUR MEAL Employees to Undertake a 1-Month Diet & Body Makeup Challenge!

YOUR MEAL employees (Muscle Deli users) will take on a 1-month diet and body makeup challenge using Muscle Deli bento boxes from Project 1 and the original muscle training menu from Project 2! With strong support from Mameta Tama, including individual advice, their progress and before & after transformations will be shared on Muscle Deli's social media.

Let's achieve results together while enjoying the videos and social media content.

Following this first phase starting in July, new tie-up projects and information dissemination aimed at boosting everyone's motivation are planned for August and September. Please look forward to further updates.

"Mameta Tama's Muscle Training Diary" with 700,000 Channel Subscribers

With the goal of "becoming Japan's No. 1 Muscle Training YouTuber," they deliver videos with the theme "Be cooler than yesterday!".

They are active in a wide range of activities, including holding offline events in addition to online content.

[Career Highlights]

2022/01/26 Opened Uber Eats "Mameta Tama's Effortless Diet Restaurant" 2023/06/21 Cumulative Views Exceeded 100 Million 2023/07/02 Home Training Video Surpassed 10 Million Views 2023/11/29 First Book "Ohayo, Atarashii Asa, Atarashii Boku, Atarashii Kin'niku." (Good Morning, New Morning, New Me, New Muscles.) Released 2024/06/23 Diet Coaching Program "SIX-PACK Project" Launched 2024/08/30 Opened Uber Eats "Mameta Tama's Acai Bowl" 2024/11/29 SWEETS PROTEIN Sold (Sold Out on Amazon in 3 Days) 2025/5/3 Mameta Tama's Acai Bowl Expands to 50 Stores Nationwide 2025/7/4 SWEETS PROTEIN 10,000 Bags Sold Out 2025/7/10 SIX-PACK Project Exceeds 200 Participants 2025/8/24 "Summer Mameta Tama Diet Festival 2025" Held with 100 Participants As of 2026/06/30, Channel Subscribers Exceeded 700,000, SIX-PACK Project Exceeds 300 Participants

[SNS Accounts] X: https://x.com/mametamacho Instagram: instagram.com/mametamacho TikTok: tiktok.com/@mametamadiary YouTube: Mameta Tama's Muscle Training Diary https://www.youtube.com/@mametama

Tie-up and Thoughts on Diet & Body Makeup

Comments from the Duo:

"When I received Muscle Deli's bento boxes this time, I was shocked by how delicious they were for frozen meals. While diet requires careful meal management, strict dietary restrictions are difficult to maintain. Muscle Deli is easy to use and delicious, making it sustainable, which is why I accepted this tie-up after 4 years, hoping many people will utilize it.

What we value in diet and body makeup is 'continuing to try a little harder than yesterday, without comparing yourself to others.' You don't need to aim for 100 points every day; even 50 points, if continued, will change your body and build confidence.

We ourselves lacked confidence in our physiques initially, but now our lives have changed dramatically, with 700,000 YouTube subscribers and having guided over 350 people in their diets. We want to continue conveying how body makeup can lead to a more positive life."

About Muscle Deli

Muscle Deli is a service that guides individuals pursuing diet, body makeup, and healthy physique creation towards their ideal bodies through nutritionally optimized meals.

We support your goals of "wanting to lose weight while building muscle," "achieving a shapely and beautiful physique," or "regaining a toned body like in the past" through dietary solutions.

▶ Muscle Deli Official Website: https://muscledeli.jp/

[Muscle Deli's Commitment to Products]

1. Product Development Focused on Taste, Supervised by Registered Dietitians

Not only do we adhere to the standard values set for each plan under the supervision of registered dietitians, but we also focus on appearance and taste to provide delicious meals that won't get boring even when eaten daily.

We repeatedly develop and test each product through numerous trials.

With the motto "We won't release a product unless our employees think it's delicious!", we have developed over 50 types of dishes, including Japanese, Western, Chinese, and ethnic cuisines.

2. Specified Nutritional Design

We offer four plans that customers can choose from based on their goals and body type, with standards set not only for protein content but also for fat, carbohydrates, and calories.

- LEAN: Recommended for women (Calories/350-450kcal, Protein/30g+, Fat/15g-, Carbs/35g-)

- MAINTAIN: Recommended for men (Calories/450-550kcal, Protein/35g+, Fat/20g-, Carbs/55g-)

- GAIN: Recommended for those who want to consume a lot of protein (Calories/550-750kcal, Protein/50g+, Fat/25g-, Carbs/75g-)

- LOW CARB: Low carbohydrate. For those who want to lose weight quickly. (Calories/350kcal+, Protein/20g+, Carbs/15g-)

3. Reliable Domestic Production

All processes, from cooking to freezing and packing, are carried out in domestic factories under strict hygiene control.

About YOUR MEAL

Under the slogan "BUILD MEAL! CHANGE WORLD!", YOUR MEAL operates the body-makeup food subscription service "Muscle Deli," which delivers nutritionally optimized meals to those pursuing body makeup and dieting, and the custom meal service "YOUR MEAL," which delivers meals tailored to individual goals and preferences. Their protein-rich long-life bread "YOUR BREAD" and coffee "YOUR COFFEE" are also popular. Since July 2023, the company has been part of DM Mitsui Group, a major Japanese sugar manufacturer.

[Celebrating Our 10th Anniversary on November 29, 2026]

With gratitude to everyone who has supported us, we will be rolling out anniversary projects throughout the year, centered around our corporate slogan "BUILD MEAL! CHANGE WORLD!"

10th Anniversary Special Site: https://your-meal.co.jp/10th-anniversary/

Business Activities: Lifestyle Support Business, Delivery Bento Box Business

Representative Director & CEO: Daisuke Sudo

Headquarters: 108-0014 Tokyo, Minato-ku, Shiba 5-26-16 Mita S-Garden

Establishment: November 29, 2016

Official Website: https://your-meal.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: タイアップ