KINS Inc. (Headquarters: Koto-ku, Tokyo; President and CEO: Minoru Shimokawa), which offers comprehensive microbiome care* services, will launch "KINS BOOSTER III," "KINS BOOSTER MOIST III," and "KINS CREAM" in September 2026.

*A lifestyle that incorporates microbes to maintain beauty and health.

"Living with microbes. Living with the body."

The KINS philosophy of product development, built since its founding in 2018.

KINS' "KIN" refers to the resident microbes of the skin.

As the name suggests, KINS has been a company consistently focused on microbes since its inception. Guided by the philosophy "Living with microbes. Living with the body." since its founding, the company has placed research on resident microbes and microbiome care* at its core. The brand was launched from the perspective of "caring for resident microbes," which was not yet mainstream in the skincare market at the time. This was driven by the experience of Representative Director Minoru Shimokawa, who gained a strong conviction through his work in chronic disease treatment and microbiome research at a medical corporation that "by skillfully controlling microbes, one can unleash the body's inherent potential." Based on approximately 18,000 skin microbiome data points and research insights accumulated by KINS, the company develops unique beneficial ingredients and incorporates them into products for customers.

KINS envisions healthy skin built upon a diverse microbial balance. Skin that lives in harmony with nature, brimming with its own moisture and vitality. With the development of these new products, KINS aimed for a new level of achievement, embodying the brand's philosophy from the ingredients themselves to lead to this ideal skin. This is not merely a formula update, but an endeavor to consistently embody KINS' unique worldview—which scientifically addresses the coexistence of nature, microbes, and humans—from the ingredients to the final products.

*A lifestyle that incorporates microbes to maintain beauty and health.

Beyond continuous engagement with microbes. Three evolutions in KINS skincare.

Birth of "P-NFA*1," a unique KINS ingredient derived from 986 types of beauty ingredients.

Renewal of KINS BOOSTER III / KINS BOOSTER MOIST III.

With the inclusion of "P-NFA*1," the approach to complex skin concerns that arise with age is strengthened.

First-ever cream from the brand: KINS CREAM newly launched.

For delicate skin, such as thin or sensitive skin, active anti-aging care*2 is now possible.

*1: Moisturizing and skin-conditioning ingredient derived from Aspergillus culture, rice extract, BG, and glycerin. *2: Care according to age.

1. Birth of KINS' unique brown rice koji fermented extract "P-NFA*1," derived from 986 types of beauty ingredients.

Embodying the coexistence of nature, microbes, and humans from the ingredients.

The natural cultivation brown rice used as the raw material for P-NFA*1 is carefully selected from that cultivated by Mr. Ishiyama, a farmer in Akita Prefecture who has been practicing natural cultivation for 23 years, without the use of pesticides or fertilizers.

By combining the diverse nutrients of naturally cultivated brown rice, grown powerfully with only the blessings of nature—soil, water, sun, air, and microbes—with the power of koji fermentation, it has been transformed into fermented ingredients that the skin desires. The commitment to ingredient selection and fermentation techniques consistently embodies KINS' worldview of the coexistence of nature, microbes, and humans, right from the start of the supply chain.

Approach of P-NFA*1 to the skin.

It provides a multi-faceted approach with a single drop, derived from 986 types of beauty ingredients, including lactic acid, amino acids, vitamins, peptides, and short-chain fatty acids essential for healthy skin, as well as polyamines and polyphenols focused on anti-aging care*2. The beauty ingredients, reduced to low molecular weight through koji fermentation, smoothly penetrate deep into the stratum corneum*3, leading to skin with abundant firmness, radiance, and moisture.

*1: Moisturizing and skin-conditioning ingredient derived from Aspergillus culture, rice extract, BG, and glycerin. *2: Care according to age. *3: Up to the stratum corneum.

2. Renewal of KINS BOOSTER III / KINS BOOSTER MOIST III.

The core of this renewal is KINS' uniquely developed brown rice koji fermented extract, "P-NFA*1."

The development theme for this product was to enhance the perceived effectiveness of anti-aging care*2.

Focusing on koji mold as a material that can draw out a richer variety of metabolites produced by microbes, to approach the complex skin concerns*3 that arise with age from multiple angles. This product was developed in collaboration with a fermented food manufacturer in Gifu Prefecture with over 60 years of experience, using natural cultivation brown rice grown without pesticides or fertilizers by Mr. Ishiyama, a natural cultivation farmer in Akita Prefecture. Through repeated verification of the optimal combination of carefully selected koji mold and brown rice, the extraction of a fermented extract derived from 986 types of ingredients was achieved. By combining this with the approximately 18,000 skin microbiome data points and research insights independently accumulated by KINS, the unique ingredient "P-NFA*1" was completed.

To allow users to feel the power of P-NFA*1 most directly, it has been highly formulated into KINS BOOSTER III and KINS BOOSTER MOIST III, which penetrate the clean skin immediately after cleansing*4. The beauty ingredients, reduced to low molecular weight through koji fermentation, quickly penetrate even the rough adult stratum corneum*4, bringing out the natural radiance and beauty of bare skin.

*1: Moisturizing and skin-conditioning ingredient derived from Aspergillus culture, rice extract, BG, and glycerin. *2: Care according to age. *3: Refers to skin concerns addressed by cosmetic care, such as dryness, loss of firmness, and uneven texture. *4: Up to the stratum corneum.

3. First-ever cream from the brand: KINS CREAM newly launched.

Many KINS customers have a high psychological barrier to trying new skincare products due to reasons such as their skin being prone to sensitivity. We have received many comments from such customers saying, "KINS products suited my skin." On the other hand, we have also received requests such as, "I want to focus more on advanced anti-aging care*1." Our starting point for developing KINS CREAM was the desire that no one should have to give up on active anti-aging care*1, regardless of their skin type.

In designing KINS CREAM, we prioritized the balance between activity and being gentle on the skin*2, making it easy for people with delicate skin, such as thin or sensitive skin, to continue using it. For this purpose, we carefully selected a combination of two types of "next-generation retinoids*3." This combination, which offers both rapid*4 action and sustained effects, supports the creation of a firm and radiant skin appearance through continued use.

Furthermore, we incorporated a "skin-nurturing design*6" based on the microbiome concept that KINS has researched for many years. Centered around KINS' unique brown rice koji fermented extract "P-NFA*7," the design combines ingredients that support microbiome care*8, three types of ceramides*10, and plant-derived oil ingredients*11, achieving both retinoid*3 care and microbiome-focused care simultaneously. This design, which balances retinoid*3 care and microbiome-focused care, is a unique perspective for KINS, which places microbiome care*8 at its foundation. KINS CREAM is a next-generation retinoid*3 cream for those who had given up on active anti-aging care*1.

*1: Care according to age. *2: Patch tested (not guaranteed to be non-irritating for all individuals). *3: Hydroxypinacol retinoate (moisturizing). *4: Refers to penetration up to the stratum corneum. *5: Refers to resident skin microbes that maintain skin moisture. *6: Daily care through moisturizing. *7: Moisturizing and skin-conditioning ingredient derived from Aspergillus culture, rice extract, BG, and glycerin. *8: Care that conditions the skin by incorporating Lactobacillus (moisturizing). *9: Lactobacillus (moisturizing), Alpha-Glucan Oligosaccharide (moisturizing). *10: Ceramide AP, Ceramide NP, Ceramide NG (all moisturizing). *11: Macadamia Ternifolia Seed Oil Phytosteryl Esters (moisturizing).

KINS BOOSTER III / KINS BOOSTER MOIST III Product Features

*1: Refers to resident skin microbes that maintain skin moisture. *2: Care that conditions the skin by incorporating Lactobacillus (moisturizing). *3: Up to the stratum corneum.

A pre-serum highly formulated with KINS' unique brown rice koji fermented extract "P-NFA*1." It penetrates the blessings of microbes and fermentation into bare skin immediately after cleansing*2, leading to skin with abundant firmness, radiance, and moisture.

BOOSTER III is designed for a refreshing, penetrating*2 feel, while BOOSTER MOIST III is designed for those more concerned about dryness, providing a rich, moisturizing feel.

● [NEW] A single drop of microbial fermentation, derived from 986 types of ingredients. KINS' unique ingredient "P-NFA*1".

A unique brown rice koji fermented extract from KINS, born from the blessings of nutrient-rich natural cultivation brown rice and koji fermentation. Soil, water, sun, air, microbes. By combining the diverse nutrients of naturally cultivated brown rice, grown powerfully with only the blessings of nature, with the power of koji fermentation, it has been transformed into fermented ingredients that the skin desires.

Fermented extracts derived from 986 types of ingredients, including lactic acid, amino acids, vitamins, peptides, and short-chain fatty acids essential for healthy skin, as well as polyamines and polyphenols focused on anti-aging care*3, envelop the skin at once*2. Because skin concerns are not singular but complex, this single drop offers a multi-faceted approach.

● "Microbiome Care*4 Booster Design" for bare skin after cleansing.

Focusing on the beneficial microbes that inhabit the skin, it supports moisture from various angles. It contains a balanced blend of probiotic ingredients "Lactobacillus*6" that condition the skin, fermented ingredients such as "Saccharomyces Cerevisiae Extract*7" that provide moisture, and rice fermented liquid*8, filling freshly washed bare skin with the blessings of microbes and fermentation. It smooths the foundation*9, making it receptive to beauty ingredients. This is a pre-serum for bare skin after cleansing, formulated to be weakly acidic, similar to healthy bare skin.

● A gentle, penetrating*2 feel that freshly washed skin drinks in.

The brown rice-derived beauty ingredients, reduced to low molecular weight through koji fermentation, smoothly penetrate deep into the stratum corneum*2, leading to skin with abundant firmness, radiance, and moisture. Each time the blessings of nature and microbial fermentation fill the stratum corneum, it awakens the beauty of bare skin with refined texture and transparency*10.

● Free of: Ethanol, Surfactants, Synthetic Fragrances, Mineral Oils, Colorants, Parabens.

*1: Aspergillus culture, rice extract, BG, and glycerin-derived moisturizing and skin-conditioning ingredient. *2: Up to the stratum corneum. *3: Care according to age. *4: Care that conditions the skin by incorporating Lactobacillus (moisturizing). *5: Refers to resident skin microbes that maintain skin moisture. *6: Skin conditioning ingredient. *7: Moisturizing ingredient. *8: Moisturizing ingredient. *9: Refers to the stratum corneum. *10: Refers to an impression of abundant moisture and radiance.

Release Date: September 1, 2026

Product Name: KINS BOOSTER III / KINS BOOSTER MOIST III [Stratum Corneum Serum]

Contents: 50ml

Price: Regular Price \9,000 (incl. tax) / Subscription Price \7,128 (incl. tax)

How to Use: Use every morning and night after cleansing, as the very first step in your skincare routine. Dispense 1-2 pumps into your hands and gently blend into the entire face.

Ingredients

KINS BOOSTER III

Water, BG, Aspergillus culture, Lemon fruit water, Pentylene glycol, Rice fermented liquid, Rice extract, Lactobacillus, Saccharomyces Cerevisiae extract, Polymnia Sonchifolia root juice, Alpha-Glucan Oligosaccharide, Ethylhexylglycerin, PPG-26 Buteth-26, Hydroxypropyl methylcellulose, PEG-40 Hydrogenated Castor Oil, Aspartic acid, Arginine, 1,2-Hexanediol, Polyquaternium-51, Maltodextrin, PEG/PPG/Polybutylene Glycol-8/5/3 Glycerin, Citric acid, Sodium citrate, Glycerin, Phenoxyethanol

KINS BOOSTER MOIST III

Water, BG, Aspergillus culture, Lemon fruit water, Glycerin, Pentylene glycol, Propanediol, Rice fermented liquid, Rice extract, Lactobacillus, Saccharomyces Cerevisiae extract, Polymnia Sonchifolia root juice, Alpha-Glucan Oligosaccharide, Ethylhexylglycerin, PPG-26 Buteth-26, Hydroxypropyl methylcellulose, Hydroxyethyl cellulose, PEG-40 Hydrogenated Castor Oil, Aspartic acid, Arginine, 1,2-Hexanediol, Polyquaternium-51, Maltodextrin, PEG/PPG/Polybutylene Glycol-8/5/3 Glycerin, Citric acid, Sodium citrate, Phenoxyethanol

KINS CREAM Product Features

*1: Up to the stratum corneum. *2: Patch tested (not guaranteed to be non-irritating for all individuals). *3: Hydroxypinacol retinoate (moisturizing).

● Active & Gentle*1: Dual "Next-Generation Retinoid*2" Formula.

To enable even those with delicate skin, such as thin or sensitive skin, to engage in active anti-aging care*3, we have carefully selected next-generation retinoids*2 that balance rapid*4 action with a gentle feel.

<Rapid Action*4 Type> Granactive Retinoid®︎*6: Straightforward and quick penetration*5.

It penetrates the stratum corneum in a direct line, bypassing irritating processes.

Leads to a firm skin appearance with a gentle feel.

<Sustained Release Type> Granactive Retinoid®︎ PRO+*7: Gradually penetrates and continues to deliver*5.

Encapsulated next-generation retinoid*2 is released gradually over time, supporting the creation of a firm skin appearance efficiently both day and night.

● Achieve "Firm Skin*8" while performing retinoid*2 care.

A "skin-nurturing design*10" based on the concept of beneficial skin microbes*9. KINS' unique brown rice koji fermented extract "P-NFA*11" is central, supporting three nurturing designs*10.

Supports the skin cycle.

Next-generation retinoid*2 smoothly conditions the skin, while a licorice-derived anti-irritant ingredient*12 supports the beauty of bare skin.

Conditions the foundation for firmness and radiance.

KINS' unique brown rice koji fermented extract P-NFA*11, niacinamide*14, and microbiome care*15 support ingredients*16 work from multiple angles to achieve skin with abundant moisture and firmness.

Supports stratum corneum moisture and barrier function.

Oil ingredients derived from macadamia nut oil, which resembles sebum*17, three types of ceramides*18 essential for skin barrier function, vitamin E*19, and squalane*20 retain moisture in the stratum corneum and protect the skin from external stimuli.

● Firming*21 feel with adherence. Formation of a moisturizing fit film.

"LIFTONIN®️ (Liftonin)*22," composed of three film-forming and moisturizing ingredients, forms a taut, moisturizing fit film on the skin's surface. The rich yet breathable, melt-in texture of the cream instantly adheres to the skin. While densely locking in moisture, it achieves a smooth, firm finish.

● Free of: Ethanol, Synthetic Fragrances, Mineral Oils, Petroleum-based Surfactants, Colorants, Parabens.

*1: Patch tested (not guaranteed to be non-irritating for all individuals). *2: Hydroxypinacol retinoate (moisturizing). *3: Care according to age. *4: Refers to penetration up to the stratum corneum. *5: Up to the stratum corneum. *6: Dimethyl isosorbide (base) and Hydroxypinacol retinoate (moisturizing). *7: Cyclodextrin (base), Hydroxypinacol retinoate (moisturizing), Glucosyl Rutin (moisturizing). *8: Skin with retained moisture and firmness through moisturizing care. *9: Refers to resident skin microbes that maintain skin moisture. *10: Daily care through moisturizing. *11: Moisturizing and skin-conditioning ingredient derived from Aspergillus culture, rice extract, BG, and glycerin. *12: Dipotassium Glycyrrhizate (moisturizing). *13: Refers to the stratum corneum. *14: Moisturizing. *15: Care that conditions the skin by incorporating Lactobacillus (moisturizing). *16: Lactobacillus (moisturizing), Alpha-Glucan Oligosaccharide (moisturizing). *17: Macadamia Ternifolia Seed Oil Phytosteryl Esters (moisturizing). *18: Ceramide AP, Ceramide NP, Ceramide NG (all moisturizing). *19: Tocopherol (moisturizing). *20: Squalane (moisturizing). *21: Physical effect due to film-forming ingredients. *22: Hydroxypropyl methylcellulose (base), Pullulan (base), Porphyridium Cruentum Extract (moisturizing).

Release Date: September 14, 2026

Product Name: KINS CREAM

Contents: 30g

Price: Regular Price \9,350 (incl. tax) / Subscription Price \7,480 (incl. tax)

How to Use: In the morning and evening, take about two to three pearl-sized amounts (8mm diameter) and gently blend into the entire face.

Ingredients

Water, Isostearic acid, Aspergillus culture, BG, Glycerin, Diphenylsiloxy Phenyl Trimethicone, Isopentyl diol, Squalane, Behenyl alcohol, Maltitol, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Dimethicone, Cetearyl alcohol, Macadamia Ternifolia Seed Oil Phytosteryl Esters, Dipentaerythrityl Hexa(hydroxystearic acid/stearic acid/rosin acid), Hydroxypinacol Retinoate, Niacinamide, Rice extract, Lactobacillus, Ceramide NP, Ceramide NG, Ceramide AP, Alpha-Glucan Oligosaccharide, Polymnia Sonchifolia root juice, Dipotassium Glycyrrhizate, Dimethyl Isosorbide, PPG-4 Ceteth-20, Hydroxypropyl methylcellulose, Bis-Ethoxy Diglycol Cyclohexane 1,4-Dicarboxylate, Pullulan, (Acrylates/C10-30 Alkyl Acrylate) Crosspolymer, Polyglyceryl-10 Stearate, Glyceryl Stearate, Ethylhexylglycerin, Caprylyl Glycol, Potassium Hydroxide, Tocopherol, Porphyridium Cruentum Extract, Brassica Campestris (Rapeseed) Seed Oil, Cyclodextrin, Maltodextrin, Hydrogenated Lecithin, Glucosyl Rutin, Phytosterols, Phenoxyethanol

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: KINS