Yglurm Group's Silver Egg and Intimate Merger Jointly Develop New AI Recommendation Solution

Yglurm Co., Ltd. (Headquarters: Osaka, Japan; President and CEO: Susumu Iwata; hereinafter "Yglurm"), along with its consolidated subsidiary Silver Egg Technology Co., Ltd. (Headquarters: Suita, Osaka, Japan; President and CEO: Susumu Iwata; hereinafter "Silver Egg"), has jointly developed a new recommendation solution with Intimate Merger Co., Ltd. (Headquarters: Minato-ku, Tokyo, Japan; President and CEO: Ryoji Yanajima; hereinafter "Intimate Merger"), a data platform company providing one of Japan's largest public DMPs. This service will be offered as the "IM-DMP Option" for Silver Egg's "Context Intelligence," which has been available since September 2025, starting from Wednesday, June 10, 2026.

Background of Development and Market Challenges

In recent years, amidst intensifying competition in the digital market, optimizing information and product proposals for each customer to improve conversion rates has become a critical challenge for operators of various websites, including EC sites, as well as human resources and real estate platforms. However, traditional recommendation engines primarily base their proposals on in-site behavioral history (1st Party data), making it difficult to provide effective recommendations for first-time visitors or users with insufficient accumulated data. To address this challenge, we have combined Silver Egg's high-precision recommendation technology, cultivated over many years, with Intimate Merger's vast audience data of approximately 1 billion users. This has led to the joint development of a new optional service that enables highly accurate recommendations even for first-time visitors to a website.

Features of "Context Intelligence IM-DMP Option"

1. Precise Grasp of Latent Needs through Fusion of Context Analysis and DMP Data

Silver Egg's "Context Intelligence," launched in September 2025, is a recommendation engine that comprehensively analyzes various contextual information such as referring source and time of day, in addition to user in-site behavior. By integrating Intimate Merger's DMP data with this, we can gain a deeper understanding of user context, further improving recommendation accuracy.

2. High-Precision Approach to First-Time Visitors Utilizing 3rd Party Data

By leveraging 3rd Party data, such as web browsing history held by Intimate Merger, we can propose optimal products and content based on user interests and preferences, even for first-time visitors to our website.

3. Support for Business Growth through AI Logic Optimized for Diverse Industries

Utilizing Silver Egg's AI-powered recommendation engine, "i-agent recommender," we construct optimal recommendation logic tailored to the characteristics of various sites, including EC, human resources, and real estate, as well as their product and content lineups. This aims to improve new customer acquisition rates, conversion rates, customer unit prices, repeat purchase rates, and customer engagement, thereby supporting the business growth of site operators.

Through collaboration with Intimate Merger and the provision of this service, Silver Egg aims to promote advanced personalization and create new value through data integration with various companies.

As the Yglurm Group, we will also maximize the synergy of technology and data across the entire group to accelerate support for corporate business growth.

About Silver Egg Technology Co., Ltd.

Silver Egg Technology develops and provides digital marketing solutions that achieve advanced personalization through AI technology. We are realizing the future of personalization with high-performance products, including the industry's top-level recommendation engine "i-agent X," and consulting expertise that consistently delivers business results for our clients.

About Intimate Merger Co., Ltd.

A data marketing company that owns the data utilization platform "IM-DMP" and "IM-UID," which holds the No. 1 market share in Japan for DMP implementation (*1). With a mission to "streamline various fields of the world using data," we provide the data utilization platform "IM-DMP," which combines approximately 1 billion audience data points (*2) with advanced analytical technology, and offers support for its implementation and consulting services related to data utilization. Furthermore, as part of our privacy protection initiatives, we have endorsed the "Declaration of Management for Proper Use of Personal Data" advocated by the Japan Business Federation (Keidanren). Moving forward, we aim to become a "producer group for the data business" by expanding into X-Tech domains such as Sales Tech, Fin Tech, and Privacy Tech.

URL: https://corp.intimatemerger.com/

*1 Source: "Oshiete URL Web Service Research Report March 2024" *2 Refers to the number of unique browsers measured within a certain period. In many cases, cookies are used to identify browsers, and this refers to the number of unique cookies measured within a certain period.

Overview of Silver Egg Technology Co., Ltd. Osaka Headquarters: 1-23-43 Esaka-cho, Suita-shi, Osaka 564-0063, Fassad Esaka Building 10F

Tokyo Headquarters: 1-7-2 Nishi-Shimbashi, Minato-ku, Tokyo 105-0003, Toranomon Takagi Building 2F

President and CEO: Susumu Iwata

Established: August 26, 1998

Major Shareholder: Yglurm Co., Ltd.

Business Activities: Development and provision of digital marketing services based on AI technology

URL: https://www.silveregg.co.jp/

Overview of Yglurm Co., Ltd. (YRGLM Inc.) Osaka Headquarters: 2-2-22 Umeda, Kita-ku, Osaka 530-0001, Herbis ENT Office Tower 8F Tokyo Headquarters: 2-2-1 Yūrakuchō, Chiyoda-ku, Tokyo 100-0006, X-PRESS Yūrakuchō 12F President and CEO: Susumu Iwata Established: June 4, 2001 Business Activities: Marketing AI Business, Commerce AI Business URL: https://www.yrglm.co.jp/

Yglurm Co., Ltd. IR Information

[Second Quarter of Fiscal Year Ending September 2026] Operating profit for the first half surged 4.0 times year-on-year! Full-year profit forecast revised upward - Presentation video and materials: https://yrglm.co.jp/ir/latest_results/