Ad-ebisu Now Supports Measurement for ChatGPT Ads in Japan, Enabling Unified Tracking and Analysis for a New AI Era of Advertising Channels

YGLM Inc. (Headquarters: Osaka, Osaka Prefecture; Representative Director: Susumu Iwata) has announced that its advertising effectiveness measurement platform, "Ad-ebisu," now supports the measurement of ChatGPT ads, which have recently begun offering services in Japan.

This enables unified tracking and analysis of data from user acquisition via ChatGPT ads through to conversions, alongside other advertising initiatives.

Background

Starting in the first half of 2026, OpenAI began offering an advertising delivery function (OpenAI Ads) on ChatGPT, with services launching in the Japanese market in June 2026. This new advertising channel, leveraging generative AI, is attracting significant attention. However, to effectively utilize new advertising channels, an environment is crucial that allows for the measurement and analysis of data from user acquisition to conversion, integrated with existing advertising efforts, to accurately evaluate their effectiveness.

Measurement Overview with "Ad-ebisu"

By utilizing the parameter tracking mechanism traditionally provided by Ad-ebisu, data from user acquisition via ChatGPT ads through to conversions can be acquired and visualized. This allows for comparison and analysis on the same screen alongside advertising data from Google Ads, Meta Ads, LINE Yahoo Ads, and others.

<Key Benefits of Measuring ChatGPT Ads with Ad-ebisu>

Benefit 1: Grasp Performance via ChatGPT Ads Track data from user acquisition via ChatGPT ads through to conversions within Ad-ebisu. Understand how ChatGPT ads contribute to sales and lead generation.

Benefit 2: Cross-Comparison and Analysis with Other Advertising Initiatives Compare and analyze ChatGPT ad data on the same screen with data from Google Ads, Meta Ads, LINE Yahoo Ads, and other advertising platforms. Evaluate performance across channels to aid in the improvement of overall advertising strategies.

Benefit 3: Seamless Addition to Existing Reports Incorporate ChatGPT ad data without altering the report format for existing channels. Continuously monitor the effectiveness of new advertising channels while minimizing operational workload.

Future Outlook

With the emergence of new advertising channels and platforms, including generative AI, corporate marketing activities are expected to undergo significant changes. Our company aims to capture these shifts by continuously expanding our services to new advertising channels and platforms, driving further evolution. Ad-ebisu will connect data from all advertising channels, supporting marketing decision-making and contributing to the sustainable growth of businesses.

About "Ad-ebisu"

Ad-ebisu is an advertising effectiveness measurement platform that supports decision-making with highly accurate data. It guides companies toward their future through measurement data that respects user privacy, along with its analysis and utilization. https://www.ebis.ne.jp/

IR Information [Fiscal Year Ending September 2026, 2nd Quarter] First-half operating profit surged 4.0x year-on-year! Full-year profit forecast revised upward.

・Earnings presentation video and materials https://yrglm.co.jp/ir/latest_results/

YGLM Inc.

Osaka Headquarters: 8F, Herbis ENT Office Tower, 2-2-22 Umeda, Kita-ku, Osaka, 530-0001, Japan

Tokyo Headquarters: 12F, X-PRESS Yurakucho, 2-2-1 Yurakucho, Chiyoda-ku, Tokyo, 100-0006, Japan

Representative: Susumu Iwata, Representative Director

Established: June 4, 2001

Business Activities: Marketing AI Business, Commerce AI Business

URL: https://www.yrglm.co.jp/