Eliminating Information Asymmetry in the Exhibition Market: 'Tenjirou' Beta Launches June 1st with Over 300 Exhibition Listings

Y’s Assist Co., Ltd. (Sagamihara, Kanagawa; Representative Director: Kentaro Yano) will launch the beta version of 'Tenjirou,' a platform supporting information gathering and comparison for corporate exhibitions, on June 1, 2026. Tenjirou aims to improve the 'structural issues caused by information asymmetry' in the exhibition market, working to create an environment where companies considering exhibiting can easily access exhibition information. Prior to the service launch, a total of eight companies—six exhibitors and two organizers—have participated as early monitors. While exhibitions are a key marketing investment for companies, the current market faces long-standing issues such as information being scattered across organizers, inconsistent listing formats, and difficulty in comparing multiple exhibitions.