Leather gift brand "Yukarien" will hold its first-ever POPUP STORE in Tokyo's Harajuku Cat Street for five days from August 12, 2026 (Wed) to August 16, 2026 (Sun).
This special event marks the first time Yukarien, which has primarily operated through its online shop, will allow customers to experience the brand's world in person.
Customers can select popular leather items after actually holding them, and special POPUP-exclusive benefits and content will also be available.
The first day, August 12 (Wed), is scheduled as a pre-opening for press, creators, and invited guests only.
*General visitors will require advance reservations on August 12 (Wed) only.
Advance reservations will begin on July 2 (Thu) via Yukarien's official Instagram, so please check for details.
Please note that if applications exceed the number of available spots, a lottery may be held.
Holding the Brand's First POPUP STORE
Yukarien develops leather gifts under the concept of
"Giving form to your thoughts."
Until now, products have been delivered mainly online, but in response to customer requests such as:
- Wanting to see and choose the leather texture in person
- Wanting to compare colors while purchasing
- Wanting to enjoy the gift selection process itself
Yukarien is now holding its first-ever POPUP STORE.
We have prepared a space where you can experience Yukarien's world, which cannot be fully conveyed online.
See, Touch, and Choose Popular Products in Person
*Photos are for illustrative purposes.
At the POPUP, you can see Yukarien's popular leather items in person.
- Pair Keyrings
- iPhone Cases
- Lip Cases
- Other Popular Leather Items
You can compare leather textures and colors to choose the perfect item for a gift for someone special or a treat for yourself.
POPUP-Exclusive Content Prepared
This POPUP features exclusive content for all visitors to enjoy.
"with you." Keyring Customization Experience
KEY FIGURES
You can customize Yukarien's popular "with you." Keyring on the spot, combining your favorite colors and charms.
The completed keyring can be taken home the same day, making it a special item for a gift to a loved one or for yourself.
Gift for Purchasers
Customers who make a purchase will receive a mini candle in their choice of color.
This is a POPUP-exclusive novelty item, prepared in Yukarien's signature color palette.
Gift for All Visitors
All visitors will receive a message card in their choice of color, corresponding to their thoughts.
This is an interactive content where you can paste your card onto the message wall at the venue, completing a single piece of art together with all visitors.
This special project allows you to feel Yukarien's brand concept of "Giving form to your thoughts" throughout the venue.
*Photos are for illustrative purposes.
*Benefits are limited in quantity and will end once supplies are exhausted.
Making the Time to "Give Form to Your Thoughts" a More Special Experience
Yukarien delivers more than just products.
The time spent choosing while thinking of someone.
The moment of receiving a gift.
The time when your heart races with anticipation of the day you'll give it.
We believe all of these become cherished memories.
At this POPUP, we have prepared a space where you can enjoy the brand's world, which cannot be fully conveyed online, and the very act of sending your thoughts.
We sincerely look forward to your visit.
Event Overview
Event Name
Yukarien Summer 2026 in Harajuku
Event Period
August 12, 2026 (Wed) - August 16, 2026 (Sun)
*August 12 (Wed) is a pre-opening for press, creators, and invited guests only.
General visitors wishing to attend must apply for advance reservations, which will begin on the official Instagram on July 2 (Wed).
Please note that if applications exceed the number of available spots, a lottery may be held.
*August 13 (Thu) - August 16 (Sun) will be free admission without reservations.
Venue
INO5 2F, 6-14-6 Jingumae, Shibuya-ku, Tokyo
(Harajuku Cat Street)
Business Hours
11:00 - 20:00
Admission Fee
Free
Sales Channels
Official Website
https://yukarien.official.ec/
Official SNS
https://www.instagram.com/yukarien_official.jp/
TikTok
https://www.tiktok.com/@yukarien_official.jp/
【"Yukarien" Brand Overview】
The time spent choosing while thinking of someone.
That moment is more precious and beautiful than anything.
Yukarien is a leather gift brand born to give form to such "times of thought."
We want to deliver small happiness that can soothe the heart in the midst of changing days.
That is our origin and the thought of MERARC, connecting the present and the future.
【Company Profile】
Company Name
MERARC Inc.
Location
155 Yamashitacho, Naka-ku, Yokohama, Kanagawa Prefecture
Business Activities
Planning, manufacturing, sales, and import/export of various products.
【Contact Information】
MERARC Inc.
Mail: [email protected]
FACT BOX
- Source: PR TIMES
- Category: Event