Celebrating the 1st Anniversary of 'Black Thunder Waku Zaku Factory': Commemorative Products and Campaigns Launched

Celebrating the 1st Anniversary of the Black Thunder Waku Zaku Factory

Yuraku Confectionery Co., Ltd. (Headquarters: Kodaira, Tokyo; President: Tatsunobu Kawai) is launching limited-edition products and SNS campaigns to celebrate the first anniversary of the 'Black Thunder Waku Zaku Factory,' the only facility where visitors can tour the production of Black Thunder.

Black Thunder was created in Toyohashi, Aichi Prefecture, in 1994 and has been manufactured there for over 30 years. In May 2025, the company opened the 'Black Thunder Waku Zaku Factory,' its first factory tour facility. On May 27, 2026, the facility celebrates its first anniversary. To express gratitude to visitors and mark the occasion, the company is implementing shop renovations, new product releases, social media campaigns, and product renewals.

### Anniversary Project Highlights

1. 'Black Thunder Stickers' Join the Waku Zaku Factory Exclusive Lineup Black Thunder Waku Zaku Factory sells a variety of exclusive goods that can only be found here. We are introducing trendy stickers customized with Black Thunder themes. These exclusive new items are sure to stand out! We are also releasing a special 1st-anniversary assortment set where you can enjoy various flavors of Black Thunder. Check out the Waku Zaku Shop for details. - Product Name: Black Thunder Stickers - Release Date: From Wednesday, May 27, 2026 - Price (incl. tax): 700 yen

2. Follow & Repost Campaign for Exclusive New Products To commemorate the 1st anniversary, we are hosting a Follow & Repost campaign where winners can receive the new 'Black Thunder Stickers.' There is a 'W chance' to win a 'Black Thunder Sukajan' jacket (valued at over 20,000 yen) by commenting on the specified post with the hashtag '#WakuZakuFactory1stAnniversary'. - Campaign Period: Wednesday, May 27, 2026 (12:00) to Tuesday, June 2, 2026 (23:59) - How to Apply: Follow the official Black Thunder X (Twitter) account, repost the relevant post, and complete the 'W chance' entry by commenting with the specified hashtag.

3. Waku Zaku Shop Exclusive Campaign: Try Your Luck with Purchases Over 3,500 Yen To show our appreciation, all customers who spend over 3,500 yen (including tax) at Waku Zaku Shop can participate in a lottery. Customers who spend over 7,000 yen (including tax) can try for even more luxurious prizes. The prizes are a surprise for the day! - Campaign Period: Wednesday, May 27, 2026 to Sunday, June 28, 2026

4. Expansion of the Direct-Managed Shop 'Waku Zaku Shop' Black Thunder Waku Zaku Factory has received much more positive feedback than anticipated, with sales exceeding 150% compared to the previous direct-managed store. To respond to this support, we have decided to expand the 'Waku Zaku Shop.' We are also renewing our most popular experience, 'All-you-can-pack Black Thunder.' We have increased the capacity per session from 12 to 16 people to accommodate more customers. We are also planning to refresh the experience with limited-edition packaging (scheduled for mid-June). Furthermore, we are planning the monthly release of limited-edition products as a new initiative.

For more information, please visit the special website: https://www.yurakuseika.co.jp/wakuzaku-factory/1st-anniversary/