Countermeasure for Guerrilla Heavy Rain and Intense Heat. Present PCM Cooling Goods with Purchase of Inverted Umbrella 'MAKURAKU'

Yuryo Kokusai Co., Ltd. (Headquarters: Fukuoka Prefecture), which plans and sells daily necessities, has started a special campaign on July 15th (Wed) to present 'PCM Goods' useful for heat stroke prevention to those who purchase the inverted folding umbrella 'MAKURAKU (Makuraku is fun)' at LFF PREMIUM Direct Shop.

According to the Japan Meteorological Agency data, the trend is increasing for 'strong heavy rain (so-called guerrilla heavy rain)' and harsh 'intense heat'. (Note 1) This special project addresses both meteorological issues in one set for the upcoming summer season.

Note 1 Source: Japan Meteorological Agency 'Changes in Extreme Phenomena such as Heavy Rain and Intense Heat Days So Far'

https://www.data.jma.go.jp/cpdinfo/extreme/extreme_p.html

Present one PCM cooling goods with the purchase of the inverted umbrella 'MAKURAKU' (until July 31).

Campaign Overview: 'Guerrilla Heavy Rain' x 'Intense Heat' Double Countermeasure.

We will present 'PCM Goods' to customers who purchase 'MAKURAKU' at the Direct Shop.

Campaign Period: July 15, 2026 (Wed) to July 31, 2026 (Fri)

Target Product: MAKURAKU Inverted Folding Umbrella

Gift Content: Randomly selected from Hat Cooling Sheet / Cooling Arm Cover (M) / Continuous Cooling Mat

Note: You cannot choose the type of gift. There is a limited number of gift items. The campaign will end without notice once the stock is depleted, so please understand.

Direct Shop product page is here

Development Background: [Rolling] is more [Easy]. Make rainy days more enjoyable.

Born to eliminate small daily stresses such as 'hands get wet every time you fold the umbrella' and 'mood drops because you can't fold it neatly'. We have pursued smart operability and a beautiful silhouette.

Make rainy days more enjoyable. A beautiful silhouette that brightens your mood. Smart even on days with lots of luggage. Fits neatly into your bag and reduces the stress of carrying it.

Five points of this product

POINT 1: 'One-Push Super Easy Close Design' that does not wet hands or luggage

The biggest feature is that it closes by folding the wet surface inward. Protects yourself, surroundings, car interior, and office floors from water droplets.

Safe even on days with lots of luggage. One-push button for easy one-handed operation. Smoothly opens with one touch.

POINT 2: 'Super Easy' to roll with Shape Memory x Wide Strap

With shape memory material and wide stretch strap, it neatly rolls up even on busy days.

Completed with one roll even on busy days. Easily and neatly rolls up with a wide stretch strap. Shape memory material prevents wrinkles. Does not bulk up, and maintains a beautiful silhouette even when carried.

POINT 3: Glass Fiber & High-Density Fabric that does not lose to Guerrilla Heavy Rain or Gusts

Adopts a flexible 'Glass Fiber' frame used even for fishing rods, and '300T High-Density Polyester' fabric with water-repellent treatment.

Adopts flexible and less breakable glass fiber. Escapes the impact of gusts and is safe even in bad weather. 300T high-density polyester material with water-repellent treatment.

POINT 4: Multi Buckle for Convenient Carrying

Easily attachable to bags or backpacks. No need to worry about where to place wet umbrellas.

Can be easily attached and detached with one touch to bag handles or backpacks. Resolves worries about sudden rain or placement. Smartly stored.

POINT 5: Refined 4-color variation that blends into daily life

Four-color development in nuanced bicolor that blends with fashion.

Caramel Sand Sage Blue

Peplum Gray Smoke Black

Product Details

Product Name

Makuraku Folding Umbrella (Inverted Folding Umbrella)

Model Number

lff-makuraku

Product ID

000000000226

Price

Open Price

Size

Approx. Diameter 105cm x Total Length 62cm (When Opened) Approx. Width 7.5cm x Height 32cm (When Folded) Handle Approx. Width 3.2cm x Length 8.5cm Main Rib Approx. 58cm

Weight

Approx. 372g

Material

Polyester 100% (Fabric) / Glass Fiber (Frame) / Iron (Middle Rod)

Color

Caramel Sand / Sage Blue / Smoke Black / Peplum Gray

Product Contents

Main Unit 1

Purchase Here

Official Online Shop: https://lff.yuryo-kokusai.co.jp/view/item/000000000226

Rakuten Marketplace: https://item.rakuten.co.jp/premium-interior/lff-makuraku/

Yahoo! Shopping: https://store.shopping.yahoo.co.jp/premium-interior/lff-makuraku.html

Official SNS

Official Instagram: https://www.instagram.com/lffpremium/

Official X: https://x.com/LffShop

Official YouTube: https://www.youtube.com/@lff3132

Company Profile

Company Name: Yuryo Kokusai Co., Ltd.

Representative: Takami Suzuki

Location: 6-7-12 Hakata Futo, Higashi-ku, Fukuoka City, Fukuoka Prefecture 812-0051

Corporate Site: https://yuryo-kokusai.co.jp