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cocoloni Dispatches Fortune-Tellers for Cool Japan Travel's Hakone Bus Tour, Creating "Travel x Fortune-Telling" Experience

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jun 5, 2026 1:00 AM ・ Updated Jun 14, 2026 12:06 AM ・ 6 min read ・ Source: PR TIMES

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⚡ Key Points

cocoloni, a Zappallas Group company, will dispatch fortune-tellers for a bus tour to Hakone organized by Cool Japan Travel on June 27, 2026.
The collaboration, themed "Travel x Fortune-Telling," aims to create new experiential value by offering fortune-telling sessions on the bus and at tourist sites, enhancing participant satisfaction and meeting the demand for experiential consumption ("koto-shohi").

cocoloni, a Zappallas Group company, will dispatch fortune-tellers for a bus tour to Hakone organized by Cool Japan Travel on June 27, 2026. The collaboration, themed "Travel x Fortune-Telling," aims to create new experiential value by offering fortune-telling sessions on the bus and at tourist sites, enhancing participant satisfaction and meeting the demand for experiential consumption ("koto-shohi").

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000776.000005725.html Distributor: PR TIMES
Published: Jun 5, 2026

Cocoloni Inc. (HQ: Shibuya, Tokyo; CEO: Masanori Mizokami), a Zappallas Group company, announced its collaboration with Cool Japan Travel Inc. by providing fortune-tellers for the "Boost Your Luck for the Latter Half of 2026! Hakone Shrine & Private Appraisal Bus Tour" held on Saturday, June 27, 2026.

Proposing New Experiential Value with "Travel x Fortune-Telling" The initiative aims to generate new experiential value by combining travel and fortune-telling. The plan involves providing fortune-telling sessions on the bus, at tourist destinations, and during meals, intended to foster communication among participants and enhance the overall satisfaction of the travel experience.

Designing an Experience Where Fortune-Telling Makes Travel Special This tour is more than just sightseeing. It is designed as a seamless experience that includes a visit to the power spot of Hakone Shrine, enjoying a famous hot spring and a kaiseki lunch at Tenseien, and receiving a private appraisal from a fortune-teller. This structure transforms a simple visit into a special experience, offering participants a chance for self-reflection and insights for the second half of 2026.

Rising Demand for "Experiential Consumption" and Focus on Interactive Content In recent years, there has been a growing focus on participatory and immersive content in events and tourism, driven by a shift in consumer demand from "mono-shohi" (consumption of goods) to "koto-shohi" (consumption of experiences). Fortune-telling is seen as a versatile content form that not only provides entertainment but also sparks communication and deepens participants' emotional engagement.

Fostering New Communication through "Fortune-Telling Experiences" Cocoloni plans to continue proposing experience-based content utilizing fortune-telling for sectors such as tourism, commercial facilities, events, and promotions, thereby contributing to corporate and municipal problem-solving, customer acquisition, and buzz creation.

Participating Fortune-Tellers - Hiromi Namatame: A Feng Shui and psychology expert. - Mirun: A popular fortune-teller with over 40,000 appraisals. - Miko: Known for readings that combine inspiration and Tarot. - Maria Uchuuno: A top-ranking fortune-teller on the chat-based service "Chapli."

About cocoloni's Corporate Fortune-Telling Service Leveraging over 25 years of experience in the fortune-telling industry as part of the Zappallas Group, cocoloni offers a B2B "Corporate Fortune-Telling Service." Utilizing a network of over 700 fortune-tellers and more than 300 fortune-telling APIs, the service supports corporate marketing and promotional activities.

FACT BOX

Source: PR TIMES
Category: Partnership

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jun 5, 2026 1:00 AM — Distributor PR TIMES
Collected　Jun 4, 2026 4:21 PM
AI structured & analyzed　Jun 5, 2026 1:50 AM
Desk-reviewed & published　Jun 5, 2026 1:00 AM

FAQ

株式会社cocoloniと株式会社クールジャパントラベルの協力内容は？

cocoloniは、クールジャパントラベルが企画・開催する2026年6月27日の箱根へのバスツアーにおいて、占い師のキャスティング（アサイン）協力を行いました。

この「旅×占い」バスツアーの目的は何ですか？

「旅」と「占い」を掛け合わせた新たな体験価値を創出し、参加者同士のコミュニケーションを促進し、旅行体験全体の満足度を向上させることが目的です。

バスツアーにはどのような内容が含まれていますか？

パワースポットである箱根神社の参拝、天成園での名湯と懐石ランチ、そしてcocoloniが派遣した占い師による個別鑑定が含まれています。

この取り組みの背景にある消費トレンドは何ですか？

物理的なモノを所有する「モノ消費」から、体験や経験を重視する「コト消費」へのニーズ変化が背景にあります。占いは参加型・没入型コンテンツとして注目されています。

cocoloniが提供する法人向けサービスについて教えてください。

cocoloniは「企業向け占いサービス」を展開しており、700名を超える占い師ネットワークと300以上の占いAPIを活用して、占いコンテンツの提供や占い師派遣を行い、企業のマーケティングやプロモーションを支援しています。

Cite this article — HOW TO CITE

Washin AI News Desk“cocoloni Dispatches Fortune-Tellers for Cool Japan Travel's Hakone Bus Tour, Creating "Travel x Fortune-Telling" Experience”AI News by Washin Village（和心村）, Jun 5, 2026. https://aeo.idaeo.ai/ai/zappallas-com/en/news/2026-06-04-%E8%A6%B3%E5%85%89-%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88%E9%A0%98%E5%9F%9F%E3%81%B8-%E5%8D%A0%E3%81%84%E4%BD%93%E9%A8%93-%E3%82%92%E6%8F%90%E4%BE%9B-%E3%83%90%E3%82%B9%E3%83%84%E3%82%A2%E3%83%BC%E3%81%B8%E3%81%AE%E5%8D%A0%E3%81%84%E5%B8%AB%E3%82%AD%E3%83%A3%E3%82%B9%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E5%8D%94%E5%8A%9B

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