Kokumin Kyosai 'Atto' x SUPER BEAVER: Fan messages to become OOH ads at dome concert venues - '#ToYouWhoSupportsMyResilience' campaign starts May 29th!

Kokumin Kyosai coop (Zenrosai) will launch the '#ToYouWhoSupportsMyResilience' campaign on May 29, 2026, as a collaboration between its web-exclusive product 'Kokumin Kyosai Atto' and the rock band SUPER BEAVER. This project, centered around the new tie-up song 'Kenage' written by SUPER BEAVER, aims to visualize the message that 'everyone is living in the present with resilience while being supported by someone.' Selected posts from fans and the public on X will be displayed as OOH (Out Of Home) advertisements around the venues of SUPER BEAVER's first dome tour (Osaka and Tokyo). This creates a real-world experience where artists, fans, and the insurance brand connect, visualizing the concept of 'mutual aid.' 'Kokumin Kyosai Atto' was born from the philosophy of 'redefining insurance not as a preparation for anxiety, but as a driving force for living in the present.' By focusing solely on medical and death coverage, it pursues simple procedures and high cost-performance as a web-exclusive product that can be completed via smartphone. The campaign invites messages for 'those who gently support your resilience,' such as family, friends, and colleagues, and will display them on digital signage around the dome concert venues. Original T-shirts are also offered as campaign prizes. Ryota Yanagisawa of SUPER BEAVER commented, 'I felt the passion of them listening to our music, and I strongly wanted to respond to their thoughts.'