ZETA SEARCH Implemented in Co-op Tohoku's Delivery System Serving 1.9 Million Users

ZETA Inc., a provider of CX-enhancing generative AI solutions, announced that its e-commerce product search and site search engine, 'ZETA SEARCH,' has been implemented in the 'Co-op Delivery' online ordering system operated by the Co-op Tohoku Sunnet Business Federation.

Co-op Tohoku aims to realize a sustainable local society by consolidating product development and system operations among regional co-ops in the Tohoku area. Their 'Co-op Delivery' system offers a wide range of products, including fresh food, daily necessities, and web-exclusive items, and is highly regarded for its convenience. To further enhance the purchasing experience, they have adopted ZETA SEARCH.

By optimizing search results through fine-tuning for their vast product lineup, the system now displays products that match user intent, providing an optimal search experience. This helps members reach their desired products quickly, preventing site abandonment and increasing satisfaction. For example, when searching for 'rice,' the system prioritizes polished rice over related items like rice flour.

Furthermore, the cross-site search functionality allows for the display of banners leading to external sites such as 'Scroll Fashion' and 'Kurashi to Co-op' based on search keywords. By establishing cross-site purchasing paths, the system promotes mutual usage within the group, strengthening engagement across the entire Co-op network.