[WorldShopping BIZ x W2] Zig-Zag Taiwan Begins Business Partnership with W2 Inc. to Provide Comprehensive Support from Cross-Border EC to Full-Scale Expansion in Taiwan and Asia

Zig-Zag Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Kazuyoshi Nakazato; COO: Masaru Suzuki; hereinafter "Zig-Zag")'s Taiwan subsidiary, Zig-Zag Taiwan Co., Ltd. (English name: Zig-Zag Taiwan Co.,Ltd.; Chairman and General Manager: Wataru Matsuno; hereinafter "Zig-Zag Taiwan"), announced today that it has commenced a business partnership in the field of cross-border EC and Taiwan expansion support with W2 Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Daiki Yamada; hereinafter "W2").

This partnership will create an environment where domestic brands and EC businesses that have started overseas sales using Zig-Zag's cross-border EC solution "WorldShopping BIZ" can seamlessly advance to full-scale local development, including local PR and local EC construction, through W2's Taiwan and Asia expansion support service "W2 Commerce Asia."

Background of the Partnership

As the domestic EC market matures, expansion into the Taiwan and Asian markets is a crucial growth strategy for Japanese brands. In Taiwan, 83.8% of inbound tourists continue to use Japanese cross-border EC after returning home, indicating a unique market structure where inbound demand and cross-border EC demand are linked.

On the other hand, the "next step" after gaining traction with cross-border EC—such as pop-up stores, local PR, and local EC construction—requires specialized local knowledge and operational capabilities, which is where many businesses falter. The partnership between WorldShopping BIZ and W2 Commerce Asia aims to resolve this challenge.

Partnership Details

- Proposals for utilizing W2 Commerce Asia to shops that have introduced WorldShopping BIZ, and joint proposals.

- Joint seminars for EC businesses considering expansion into Taiwan and Asia.

- Establishment of a phased and integrated joint support system, from the start of cross-border EC to local PR and local EC construction.

Support Step Image

Step 1: Start Cross-Border EC (WorldShopping BIZ) Start overseas sales with a single line of tag. Accumulate data on demand in Taiwan and Asia.

Step 2: Test Sales & Local PR (W2 Commerce Asia) Verify the local market and expand awareness through pop-up stores and share stores. Cross-border EC continues in parallel.

Step 3: Local EC & Full-Scale Expansion (W2 Commerce Asia) Establish a local presence through local EC site construction, CRM, and marketing. Cross-border EC continues to be utilized.

Announcement of Commemorative Joint Seminar

To commemorate this partnership, a joint seminar will be held for EC businesses considering expansion into Taiwan and Asia.

"Taiwan and Asia Expansion Starting with a Single Tag Line: The Fastest Roadmap from Cross-Border EC to Local Development"

Format: Online (Zoom)

Date and Time: July 22, 2026 (Wed) 14:00-15:15

Target Audience: EC businesses and brand representatives considering expansion into Taiwan and Asia.

Application URL: https://us06web.zoom.us/webinar/register/5517824499625/WN_z5CssKy0QwC-rX8er8gIrQ

Company Comments

Zig-Zag Taiwan Co., Ltd. Chairman and General Manager Wataru Matsuno

"In Taiwan, there is strong demand from consumers who have visited Japan to continuously purchase Japanese brands after returning home, and cross-border EC serves as the entry point for this. With the partnership with W2 Commerce Asia, a path has been established for shops that have gained traction with cross-border EC to smoothly advance to local PR and even full-scale local EC construction. I am very pleased to be able to provide comprehensive support, from the first step of overseas sales to full-scale local establishment, together with our strong partner, W2."

W2 Inc. Taiwan Branch General Manager Yoshiki Miyagi

"For Japanese companies expanding into the Taiwanese market, online channels (cross-border EC and local EC) and offline channels (driving traffic to physical stores) are key to success. Through this partnership, our companies will merge our strengths to build a system that comprehensively supports Japanese companies in their expansion into the Taiwanese and Asian markets, and we will strongly support the success of Japanese companies' JAPAN to ASIA and Global Business initiatives."

Company Overview

【Zig-Zag Taiwan Co., Ltd.】

A Taiwan subsidiary of Zig-Zag Inc. Responsible for cross-border EC and marketing support in the Asian market with Taiwan as a base, and promoting collaboration with local partners.

Company Name: Zig-Zag Taiwan Co., Ltd.

Location: Taipei, Taiwan

Representative: Chairman Wataru Matsuno

Business Activities: Marketing support in the Taiwanese market, etc.

URL: https://www.zig-zag.co.jp/

【W2 Inc.】

Committed to the "success" of its clients' EC businesses, W2 provides services tailored to the client's strategic phase, including a commerce platform that realizes media commerce, a variety of plugins that enable advanced strategies such as mediaization and AI utilization, and large-scale custom development according to customer requests. Its Taiwan and Asia expansion support service "W2 commerce Asia" supports the local EC construction and operation of famous Japanese brands such as KOSÉ, JINS, and TSI.

Company Name: W2 Inc.

Representative: Representative Director Daiki Yamada

Head Office: Ginza Shochiku Square 5F, 1-13-1 Tsukiji, Chuo-ku, Tokyo

URL: https://www.w2solution.co.jp/