ZUND Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, President & CEO: Shinsuke Baba) is pleased to announce that its Himeji rich tonkotsu ramen chain, "Ramen Zundouya," is offering its summer-limited "Hiyashi Ramen Ajitama," "Hiyashi Ramen Oni-oroshi," "Hiyashi Ramen Ajitama Oni-oroshi," "Hiyashi Ramen Butashabu," and "Hiyashi Ramen Butashabu Oni-oroshi" starting July 1, 2026 (Wed).

"Ramen Zundouya" was born on April 4, 2002, in Himeji City, a castle town in Hyogo Prefecture. The chain operates a total of 6 stores overseas in Shanghai, China, and Jakarta, Indonesia, and 111 stores domestically (as of June 29, 2026). With over 800 customers visiting on peak days, the restaurant is bustling with customers every day.

《"Hiyashi Ramen" Created by a Double Soup of Tonkotsu and Seafood x Uniquely Developed Thin Noodles》

*Image is for illustrative purposes.

The highly popular "Hiyashi Ramen," which sold approximately 110,000 bowls in just 2.5 months last summer, has been further enhanced and improved this year! "Hiyashi Ramen" has been a popular summer "cold noodle" menu item since 2013, receiving rave reviews from customers every year.

Three Points of Evolution for the 2026 Summer "Hiyashi Ramen"

[Noodles] Exquisite mouthfeel and excellent firmness that complement the soup

We use "special thin noodles" uniquely developed to maximize compatibility with the soup. They offer a smooth, refreshing mouthfeel perfect for summer, combined with a firm, chewy texture.

[Soup] Double soup blending the umami of tonkotsu and the flavor of seafood

A double soup of tonkotsu and katsuobushi-flavored seafood is blended with a soy sauce tare made with iriko (dried anchovies). The moment it enters your mouth, the seafood flavor spreads, and a gentle sweetness emerges along with the rich tonkotsu umami.

[Harmony] Perfect unity for summer

The specially developed thin noodles and soup intertwine to create the ultimate flavor, mouthfeel, and texture that can only be enjoyed this summer.

《Product Overview》

Product Name/Price (Tax Included): "Hiyashi Ramen Ajitama" \980

"Hiyashi Ramen Oni-oroshi" \960

"Hiyashi Ramen Ajitama Oni-oroshi" \1,080

"Hiyashi Ramen Butashabu" \1,060

"Hiyashi Ramen Butashabu Oni-oroshi" \1,160

Sales Period: July 1, 2026 (Wed) - Currently on Sale

"Hiyashi Ramen Ajitama," "Hiyashi Ramen Oni-oroshi," and "Hiyashi Ramen Ajitama Oni-oroshi" until late September

"Hiyashi Ramen Butashabu" and "Hiyashi Ramen Butashabu Oni-oroshi" until late July

*Sales end dates vary by product.

*New cold noodle ramen dishes are scheduled to appear from August.

Sales Stores: "Ramen Zundouya" nationwide (excluding some stores)

*Not available at Umeda Higashidori store, Umeda Doyama store, and Aeon Mall Kobe North store.

"Hiyashi Ramen Ajitama" \980

A classic dish where the rich double soup and creamy ajitama (seasoned egg) are a perfect match!

This is a recommended base menu for those who want to first enjoy the special double soup, a harmonious blend of tonkotsu umami and katsuobushi/iriko flavors, in its simplest form. While rich, the aftertaste is surprisingly refreshing. The addition of a creamy, rich ajitama adds a mellow depth to the soup. This dish allows you to fully savor the mouthfeel of our uniquely developed thin noodles.

"Hiyashi Ramen Oni-oroshi" \960

Addictive crunchy texture! A refreshing and invigoratingly light dish that brings coolness.

Coarsely grated "oni-oroshi" is generously topped on the flavorful cold soup. The crisp, refreshing texture of the oni-oroshi enhances the seafood flavor of the soup, spreading a sense of coolness with every bite. It's a dish that you can eat lightly and finish completely, even on a hot summer day, without your chopsticks stopping.

"Hiyashi Ramen Ajitama Oni-oroshi" \1,080

Refreshing with "Oni-oroshi," rich with "Ajitama." A cold dish to enjoy the balance!

Generously uses coarsely grated "oni-oroshi." Its refreshing juiciness makes it light and easy to eat until the end. Furthermore, the ajitama, characterized by its creamy yolk, harmonizes exquisitely with the dashi flavor, adding richness and mellowness. This dish combines different flavors into one.

"Hiyashi Ramen Butashabu" \1,060

Appetizing even on hot days. A cold dish finished with pork shabu-shabu.

The light umami of the refreshing pork shabu-shabu combines with the special double soup, which features a strong tonkotsu and katsuobushi flavor, creating a dish that is light yet satisfying. It's easy to eat even during seasons when appetite tends to decrease due to the heat.

"Hiyashi Ramen Butashabu Oni-oroshi" \1,160

Overwhelming satisfaction! A luxurious cold ramen with moist, exquisite pork shabu-shabu and oni-oroshi.

This year's new signature menu item! Refreshing pork shabu-shabu is generously paired with richly textured oni-oroshi. Despite its refreshing aftertaste, the juicy flavor of the pork makes it incredibly satisfying. This is a luxurious dish that will surely satisfy both your stomach and your heart this summer.

《5 Commitments of Ramen Zundouya》

[Commitment 1 Rich Tonkotsu Soup]

Ramen Zundouya's tonkotsu soup is simmered for over 10 hours in a special kiln using water and pork bones. By continuously boiling carefully prepared pork heads, backbones, and marubones over high heat until the bones break down, we achieve a rich, silky tonkotsu soup with no unpleasant odor.

[Commitment 2 Homemade Noodles]

Using special flour, our noodles offer the rich aroma and firmness of wheat. The thin, straight noodles with high hydration and strong firmness, and the medium-thick wavy noodles with moderate elasticity and good soup adhesion, are perfectly paired with our tonkotsu soup.

[Commitment 3 Store-Prepared Soft-Boiled Ajitama]

We boil fresh eggs in-store to a soft-boiled consistency and marinate them for a long time in our special sauce, creating ajitama with a rich yolk and a creamy texture.

[Commitment 4 Meltingly Delicious Chashu]

We use carefully selected pork with a good balance of lean meat and fat. The chashu, marinated in our special sauce, is melt-in-your-mouth tender and infused with flavor. Our proud chashu is meticulously prepared in its cut and searing.

[Commitment 5 Zundouya's Space]

The theme is "MATSURI" (festival), with the power of red and black and the warmth of wood. We cherish the lively atmosphere of a local Japanese festival within our stores. We hope you feel the excitement when you step inside and look around.

*All images are for illustrative purposes.

About Toridoll Holdings

With the slogan "Fill this planet with the thrill of food," we operate various restaurant chains and continuously pursue感動 (kando - deep emotion/thrill) that not only stimulates the palate but also shakes the five senses and delights the instincts. Driven by "Mindful Capital Management," the Toridoll Group aims for sustainable business growth by creating "happiness of mind" for employees and "emotional thrills" for customers. We will continue to pursue the "thrill of food experiences" and aim to become a one-of-a-kind Japanese-origin global food company that undergoes unpredictable evolution, actively expanding not only domestically but also overseas. HP: https://www.toridoll.com/

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  • Source: PR TIMES
  • Category: 新商品