Sapporo Nomigotae <Ultra Sugar-Free> Shikuwasa to be Released in Limited Quantity on May 12 (Tuesday)

Sapporo Breweries Ltd. will launch "Sapporo Nomigotae <Ultra Sugar-Free> Shikuwasa" nationwide in limited quantities on May 12 (Tuesday).

This is the first limited-edition product from the "Sapporo Nomigotae <Ultra Sugar-Free>" brand (Note 1), which was launched on March 17 (Tuesday). This product maintains the "rich taste" from the "premium peel extract" that condenses the bitter taste of fruit, and the "ultra sugar-free" specification (defined as less than 0.1g sugar per 100ml). It is characterized by the deep flavor derived from the unique sourness and bitterness of Shikuwasa.

The packaging features a blue background to evoke the freshness of early summer, with three distinct backgrounds expressing "the deliciousness of Shikuwasa," "the quality and complexity of premium peel extract," and "the refreshing sensation of a sour." Additionally, the depiction of Shikuwasa fruit with a cross-section intuitively conveys its juiciness and deliciousness.

Our company will continue to propose new value for "alcoholic beverages," meet customers' needs for in-meal drinks, and contribute to the revitalization of the RTD (Note 2) market by creating new markets. (Note 1) https://www.sapporobeer.jp/news_release/0000018331/ (Note 2) RTD stands for Ready to Drink, alcoholic beverages that can be consumed directly after opening.

"Sapporo Nomigotae <Ultra Sugar-Free> Shikuwasa" Product Overview

1. Product Name Sapporo Nomigotae <Ultra Sugar-Free> Shikuwasa

2. Packaging 350ml can, 500ml can

3. Item Spirits (sparkling)

4. Alcohol Content 5%

5. Pure Alcohol Content 350ml can: 14g, 500ml can: 20g

6. Release Date and Region May 12, 2026 (Tuesday) - Nationwide

7. Suggested Retail Price 350ml can: 164 yen, 500ml can: 223 yen *Both prices exclude tax

8. Design Features ・Expresses "the deliciousness of Shikuwasa," "the quality and complexity of premium peel extract," and "the refreshing sensation of a sour" with three backgrounds. ・Blue background expresses the freshness of early summer. ・Depiction of Shikuwasa fruit with a cross-section intuitively conveys its juiciness and deliciousness.

9. Flavor Features ・Deep flavor inherent to Shikuwasa, characterized by its sourness and bitterness. ・Uses "premium peel extract" made by condensing the bitter taste of fruit. ・"Ultra sugar-free" specification (defined as less than 0.1g sugar per 100ml) to eliminate sweetness.

About the Sapporo Nomigotae <Ultra Sugar-Free> Brand

A sour that is perfect for the first drink, offering a satisfying rich taste with a bitter, unsweetened profile. By adopting "premium peel extract" made by condensing the bitter taste of fruit, and finishing it as "ultra sugar-free" (defined as less than 0.1g sugar per 100ml) rather than just "sugar-free" (less than 0.5g sugar per 100ml), it achieves a deep "rich taste" where the fruit flavor stands out. Brand website: https://www.sapporobeer.jp/nomigotae_tyomutou/