Corporate Site Fully Renewed

Sapporo Holdings Ltd. took a new step forward on July 1, 2026, transitioning from a pure holding company system to a business holding company system and changing its trade name to "Sapporo Beer Co., Ltd." (Note 1). In conjunction with this, we have established a new management philosophy and code of conduct, and are pleased to announce the full renewal of our corporate website (Note 2).

Since our founding, we, the Sapporo Group, have built unique brand assets while walking alongside our customers, pursuing the coexistence of economic and social value through the proposal of rich lifestyles. Reaching our 150th anniversary this year, we will leverage the brands and assets cultivated so far as our strengths to advance our challenges for the next 100 years.

Under the newly established management philosophy, "Pioneering a Richer Future," we will communicate our corporate stance and value creation concepts more clearly, and further strengthen communication with our stakeholders.

(Note 1) Notice Regarding Absorption Merger of Wholly Owned Subsidiary (Simple Merger/Short-Form Merger), Change of Trade Name, and Partial Amendment of Articles of Incorporation.

(Note 2) The URL has been changed due to the renewal (New URL: https://www.sapporobreweries.com).

New Management Philosophy and Code of Conduct

We have adopted "Pioneering a Richer Future" as our new management philosophy (Note 3).

This philosophy embodies the sentiment that "Our mission is to continue challenging ourselves to realize a future where people and society are full of vitality and prosper together, while inheriting the pioneering spirit cultivated since our founding." We will continue to conduct our business activities under this philosophy and keep pioneering a "richer future." In addition, we have established a code of conduct to realize this philosophy. Please see below for details.

(Note 3) Sapporo Beer New Philosophy System.

Full Renewal of Corporate Website

In recent years, the role of corporate websites has become increasingly important, not only as a platform for corporate information dissemination but also as a crucial communication base with diverse domestic and international stakeholders. Against this backdrop, with this renewal, we aim to strengthen the role of our corporate information site and further enhance corporate value by overhauling the entire site with a focus on strengthening global responsiveness and improving accessibility.

<Key Renewal Points>

1 Building an Information Dissemination Platform Based on Global Standards

To strengthen information dissemination to domestic and international stakeholders, we have restructured the site and organized pages based on global standards.

2 Compliance with International Accessibility Standards We aim to comply with the international Web Content Accessibility Guidelines (WCAG) 2.2 Level AA (Note 4) (Note 5), striving to create a site that is easy to view and use for everyone.

(Note 4) Refer to Web Content Accessibility Guidelines (WCAG) 2.2.

(Note 5) Some images, etc., will be supported after the renewal.