Celebrate! Nagano Prefecture × Sapporo Beer 150th Anniversary: Join the Ptarmigan Conservation Scramble Project by Drinking Black Label!

Sapporo Beer Co., Ltd. will launch the 'Celebrate! Nagano Prefecture × Sapporo Beer 150th Anniversary: Join the Ptarmigan Conservation Scramble Project by Drinking Black Label!' campaign on Tuesday, July 21, at participating stores in Nagano Prefecture.

Since 2017, our company has established a 'Biodiversity Conservation Partnership' with Nagano Prefecture, supporting its biodiversity and environmental conservation initiatives. In 2026, marking the 150th anniversary of both the current Nagano Prefecture and the founding of Sapporo Beer, we are launching this campaign.

A portion of the sales revenue from 'Sapporo Draft Beer Black Label' purchased during the campaign period will be donated to 'Gachi Naga,' Nagano Prefecture's co-creation-type hometown tax donation platform. The donated funds will be used for biodiversity (ptarmigan) conservation activities in Nagano Prefecture.

We will continue to contribute to regional development and environmental conservation by collaborating with local communities and jointly addressing challenges.

Campaign Overview

1. Campaign Name

'Celebrate! Nagano Prefecture × Sapporo Beer 150th Anniversary: Join the Ptarmigan Conservation Scramble Project by Drinking Black Label!'

2. Campaign Details

Purchase 'Sapporo Draft Beer Black Label' at a participating store, then submit a photo of your purchase receipt via the campaign website (LINE) to enter a lottery for prizes.

3. Entry Period

July 21, 2026 (Tuesday) to August 27, 2026 (Thursday) at noon

※ Receipt validity period: July 21, 2026 (Tuesday) to August 24, 2026 (Monday)

※ You must add the official LINE account 'Nagano Prefecture × Sapporo Beer 150th Anniversary Campaign' as a friend.

4. Participating Stores

Supermarkets and other stores in Nagano Prefecture (select locations)

※ For details, please visit the campaign website (LINE).

5. Eligible Products

Sapporo Draft Beer Black Label 350ml, 500ml

6. Prizes

A Prize: 'Karuizawa Prince Hotel West' Couple Stay Voucher – 3 pairs (6 people)

B Prize: 5,000 points redeemable on 'NAGANO Marche Select,' Nagano Prefecture's official specialty product e-commerce site – 25 winners

7. Eligibility

Individuals aged 20 or older residing in Japan

8. Campaign Website

https://www.sapporobeer.jp/campaign/chubu/20260721-line/

9. Prize Delivery

Scheduled for early October 2026

※ Delivery may be delayed due to unavoidable circumstances.

※ Winners will be notified by prize shipment.

10. Inquiries

Campaign Office: Phone 0120-772-723

(Reception hours: 10:00–17:00, excluding weekends and public holidays)

＜References＞

〇 Nagano Prefecture News Release:

https://www.pref.nagano.lg.jp/shizenhogo/happyou/260714press.html

〇 Nagano Prefecture Human and Wildlife Partnership Promotion Project:

https://www.pref.nagano.lg.jp/shizenhogo/kurashi/shizen/hogo/tayosei/partnership.html