[SHIRO] Aiming to be a company where employees can continue to work with peace of mind, introducing a new employee benefit system

Background of Introduction

This system has been introduced with the aim of further company growth and creating an environment where each and every employee can continue to work with peace of mind.

Our company will continue to aim for sustained development and strive to realize our corporate philosophy of "making the world happy" through continuous contribution and return to society.

Supporting this are our employees, who face the brand and continue to take on challenges every day. The company's development is supported by the growth of each employee, and we want to be "the sum of employee growth" in our company's growth. Therefore, it is also an important role of the company to create an environment where employees can continue to take on challenges without anxiety about the future.

On the other hand, injuries and illnesses can strike anyone suddenly. When unable to work for extended periods or when income decreases due to continuous outpatient treatment, anxiety about life, not just treatment, grows. To prepare for such unforeseen circumstances, we have introduced the "Life Support II System," which compensates for a portion of monthly income. Through this system, we aim to be a company where employees can continue to work with peace of mind for a long time by alleviating financial anxiety and creating an environment where they can concentrate on treatment and rest with peace of mind.

The name of this system, "Life Support II System," carries our desire to inherit and further develop the idea of "supporting employee health" that our company has valued until now.

Our company previously established a system for health management purposes, granting "Life Support Leave" separate from annual paid leave from April 2022 to March 2026.

Then, in April 2026, we introduced a "2.5 days off per week system" with the aim of connecting new insights and learning to work and societal value by enriching time outside of work, such as time with family, hobbies, and studies.

The "Life Support II System," introduced in the same month as the "2.5 days off per week system," is a system that alleviates financial anxiety when it becomes difficult to work due to injury or illness, and creates an environment where one can concentrate on treatment and rest with peace of mind.

"Not only increasing employees' time outside of work, but also supporting their lives in case of emergencies."

With such thoughts in mind, we named it "Life Support II" as a system that further expands the concept of "Life Support."

System Overview

This system utilizes the GLTD system (Group Long-Term Disability Income Protection Insurance) for stable system operation.

If you are unable to work for 30 days or more due to illness or injury, and this condition continues beyond 30 days, or if you are partially returning to work but your income has decreased by more than 20%, a portion of your income will be compensated.

Compensation can be joined in two stages: 1 Company Compensation and 2 Individual Additional Compensation (compensation amount increase option). Compensation continues until the age of 70, not only during employment but also if you are forced to retire without recovering from your injury or illness.

Furthermore, we compensate for income loss* (amount of income decrease) when an employee takes "Family Care Leave" as stipulated in the work rules to care for a family member who has become in need of care.

*Limited to cases where income loss exceeding 20% occurs.

[Target]

・Employees of SHIRO/SHIRO HD with 3 or more years of service (excluding overseas stores and part-time employees)

・Those who have been absent for 30 days or more since April 2026

Finally

"We want to properly reward those who have worked hard." "Even after retirement, we want them to rest with peace of mind during their recovery without worrying about financial anxiety."

These thoughts for our employees are embedded in this system.

SHIRO will continue to support each employee who works hard and create an environment where they can continue to take on challenges with peace of mind. Furthermore, we aim to be a company where those challenges are returned to society as greater value.

A cosmetic brand that started with the simple idea of "making things we want to use every day." It has all functions from development to sales within the company and has continued to create products based on ethical beliefs since its founding. It finds materials nurtured by harsh nature from home and abroad, and proposes skincare, makeup, and fragrance items that maximize their power. In addition to directly managed stores throughout Japan, it has physical stores in London, Taiwan, South Korea, and Hong Kong, and sells through its own EC in the United States and cross-border EC in China. In addition to materials used in products, it also operates businesses such as food select [SHIRO LIFE] that delivers carefully selected ingredients, cafes [SHIRO CAFE] that convey the deliciousness of ingredients through cooking, and salons [SHIRO BEAUTY] where one can fully experience the beauty proposed by SHIRO.

Since June 2021, it has been promoting the town development project "Minna no Sunagawa Project" aiming to relocate and build a new factory and revitalize the entire city in Sunagawa City, Hokkaido, the birthplace of SHIRO. In April 2023, "Minna no Kojo" (Everyone's Factory), including a new factory and attached facilities, was opened.

In April 2024, "MAISON SHIRO," a standalone accommodation facility, was opened in Naganuma Town, Hokkaido, with "building design that adapts to the forest's conditions," which differs from conventional methods and is considerate of the forest environment. In 2024, the year of the brand's 15th anniversary, it announced "SHIRO's Declaration on its 15th Anniversary," re-examining the value of all resources in both product and store creation, and is working towards zero waste for the future of the planet. The "SHIRO Reuse Project" has also been launched. Used glass containers and clothing are collected to create new social standards.

In November 2025, the innovative restaurant "MORISHIRO," where guests can enjoy the blessings and aromas of the forest, will open on the grounds of "Minna no Kojo." In March 2026, the brand's first exhibition, "PAY FORWARD — For a Slightly Better World," will be held at "Minna no Kojo." In January 2027, "PARK SHIRO," consisting of the accommodation facility "Minna no Hotel" and the serviced assisted living facility "Minna no Ouchi," is scheduled to open.

Company Profile

Company Name: SHIRO Co., Ltd.

Location: 8F Aoyama Palacio Tower, 3-6-7 Kita-Aoyama, Minato-ku, Tokyo 107-0061

Established: October 23, 1989

Representative Director: Takahiro Fukunaga

Business Activities: Planning, development, manufacturing, sales, and store operations of its own brand "SHIRO" ("SHIRO / Cosmetics, Miscellaneous Goods," "SHIRO LIFE / Food Products," "SHIRO CAFE / Food and Beverage," "SHIRO BEAUTY / Salon")

Operation of SHIRO Official Site / Online Store, Mail Order Business Operation

Operation of directly managed hotels ("MAISON SHIRO," "PARK SHIRO / Minna no Hotel" *Scheduled to open in 2027)

Restaurant Operations ("MORISHIRO")

Import and sales agency of Nordic interior miscellaneous goods ("biotope")

Corporate Site: https://hello.shiro-shiro.jp/

Official Online Store: https://shiro-shiro.jp/

Official Instagram: https://www.instagram.com/shiro_japan