HETKINEN, a brand that values its connection to Nordic forests and nature, will present a fragrance collection inspired by natural materials at this event.

Fragrances to be featured at the Summer Perfume Market (9 varieties)

Majime ※New product, first appearance at Isetan Shinjuku

30ml: ¥8,580 (tax included)

Where elegance meets strength. A mysterious, dark, and sophisticated scent.

NOTES

Chamomile / Myrrh / Cedarwood / Ambrette

Shizuka ※New product, first appearance at Isetan Shinjuku

30ml: ¥8,580 (tax included)

A harmonious blend of refreshing citrus notes and playful sweetness reminiscent of forest fruits.

NOTES

Grapefruit / Lemongrass / Neroli

Amuse Air

30ml: ¥8,580 (tax included)

A refreshing and sweet fragrance that inspires deep contemplation.

NOTES

Sweet Orange / Jasmine / Vanilla

Summer Seizure

30ml: ¥8,580 (tax included)

Captures the essence of summer—sunlight and the magic of summer nights. Features white roses from Finland.

NOTES

White Rose (Finland) / Neroli / Pink Pepper

Bark Bout

30ml: ¥8,580 (tax included)

A warm, earthy scent that evokes the feeling of soil and the beauty of raw natural materials—a return to nature.

NOTES

Cedarwood / Spruce Resin / Vetiver

Forest Riot

30ml: ¥8,580 (tax included)

Fresh, green, and energetic—a scent that immerses you in the powerful vitality of the forest.

NOTES

Pine / Silver Fir / Black Spruce

Chaos

50ml: ¥9,680 (tax included)

A vibrant clash between bright citrus top notes and deep smoky undertones, capturing the raw energy of the city and the serene stillness of untouched nature.

NOTES

Juniper / Patchouli / Sandalwood

Sakura

50ml: ¥9,680 (tax included)

A playful, sweet floral scent that unfolds into the elegant floral heart of cherry blossoms, with lingering citrus brightness from neroli.

NOTES

Lychee / Cherry / Neroli

Onoma

50ml: ¥9,680 (tax included)

Fresh and earthy. A fragrance that celebrates individuality and self-expression.

NOTES

Lime / Violet / Lily of the Valley

※Product lineup is subject to change.

ABOUT HETKINEN

HETKINEN began with a single pine tree.

Born from a fascination with the scent of Finnish forests, quiet moments spent in nature, and the lingering impressions nature leaves behind. Since its founding in 2018, HETKINEN has grown into a Finnish design brand that uses scent as its language of expression. Drawing inspiration from Japandi aesthetics and Nordic forests, the brand creates collections that honor natural materials and their atmospheric qualities through in-house production.

INFORMATION

Event Overview

Dates: July 22 (Wed) – July 28 (Tue), 2026

Hours: 10:00 – 20:00

Venue: 1st Floor Promotion Area, Isetan Shinjuku Men's Building

Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022

For floor maps, business days, and hours, please visit the Isetan Shinjuku Store website.

URL: https://www.mistore.jp/store/shinjuku.html

ABOUT BIOTOPE

Biotope Inc. handles European brands centered on Nordic design, including Denmark’s FRAMA, Finland’s LAPUAN KANKURIT, and HETKINEN. As an importer and distributor of lifestyle brands specializing in textiles, body care, and fragrances, Biotope delivers products through wholesale, company-operated stores, and its official online store.

Company Overview

Company Name: Biotope Inc.

Address: 8F, Aoyama Parcio Tower, 3-6-7 Kitaaoyama, Minato-ku, Tokyo 107-0061

Founded: July 1, 2009

CEO: Takahiro Fukunaga

Business Activities: Import, distribution, wholesale, and retail operations for Nordic lifestyle goods from Europe

URL: https://biotope.biz

Instagram: @hetkinen_jp

Official Website: https://hetkinen.jp/

Inquiries

For media inquiries, product loans, or image requests, please contact:

[email protected] / Hirano, Biotope Inc.

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: FRAMA / LAPUAN KANKURIT
  • Products / services: Majime / Shizuka