Discover the Culinary Charm of Shinshu in Tokyo

Ginza NAGANO (Ginza, Chuo-ku, Tokyo), a hub for promoting the charm of Nagano Prefecture, regularly hosts events where visitors can experience Shinshu’s food culture and traditional lifestyle wisdom.

Among these, 'Takako Yokoyama’s Longevity Cuisine of Shinshu,' led by local cuisine researcher Takako Yokoyama, and 'Masakazu Kitazawa’s Mountain Village Lunch,' hosted by Masakazu Kitazawa, proprietor of 'Shokuninkan'—a renowned restaurant in Saku City, Nagano Prefecture—are two of Ginza NAGANO’s most popular programs, drawing many repeat attendees.

The Wisdom of Longevity in Shinshu Life

Nagano Prefecture is known as one of Japan’s longest-living regions, notable not only for its high average life expectancy but also for its healthy longevity. This is rooted in traditional lifestyle wisdom developed over generations, shaped by the region’s mountainous terrain and limited transportation. These include preservation techniques, fermentation culture, and a deep respect for seasonal ingredients.

At 'Longevity Cuisine of Shinshu,' Takako Yokoyama—known for her appearances on NHK’s 'Kyō no Ryōri' and decades of research into Shinshu’s local cuisine—serves as instructor, offering seasonal dishes crafted from local ingredients under her supervision.

As interest in healthy and sustainable living grows, Shinshu’s food culture and lifestyle wisdom are gaining attention across generations. This event allows participants not only to savor traditional dishes but also to learn stories behind the ingredients and cooking methods—revealing the region’s culinary heritage and practical wisdom applicable to modern life.

Another highlight is the close interaction between Yokoyama and attendees. She personally visits each table, engaging directly with guests. Experiencing her warm and genuine personality—something that cannot be fully conveyed through TV or books—is one of the key reasons for the event’s popularity.

Experiencing the Richness of Mountain Life at 'Shokuninkan'

Another popular event is 'Masakazu Kitazawa’s Mountain Village Lunch,' which celebrates the lifestyle of Shinshu.

Kitazawa runs 'Shokuninkan,' a soba and creative cuisine restaurant in Saku City, Nagano Prefecture. A pioneer of farm-to-table dining, he blends local ingredients with artisanal techniques to showcase the region’s culinary charm. In 2016, he received the Silver Award in the Ministry of Agriculture, Forestry and Fisheries’ 'Ryōri Masutāzu' (Culinary Masters) program, and in 2024, he achieved the highest honor—the Gold Award.

The 'Mountain Village Lunch' is served as a multi-course meal, featuring seasonal local ingredients and a highlighted Nagano-produced ingredient each time.

At the heart of Kitazawa’s cooking philosophy is maximizing the natural appearance, flavor, and aroma of ingredients to highlight their inherent appeal. He carefully considers how everyday ingredients can be combined to create delicious, nourishing dishes that bring joy.

This event allows guests to appreciate the true essence of Nagano’s local produce while experiencing Shinshu’s food culture and mountain village lifestyle.

Equally enjoyable is listening to Kitazawa’s stories. His candid and unpretentious storytelling, enriched with personal experiences, is a unique charm of this event.

Welcoming First-Time Visitors as Well

Both events, while popular among repeat attendees, are also open and welcoming to first-time participants.

• People who love Shinshu

• Those interested in local cuisine and regional food culture

• Individuals who value seasonal food and lifestyle

• Those eager to taste unique Nagano ingredients

• People interested in food and health

Upcoming Event Schedule (2026)

Experience the food culture and lifestyle wisdom passed down in Shinshu and savor ingredients unique to Nagano Prefecture. We invite you to enjoy these special moments in Ginza, Tokyo.

*Schedule is subject to change. For the latest information, please check the event calendar on the official Ginza NAGANO website: https://www.ginza-nagano.jp/

Takako Yokoyama’s Longevity Cuisine of Shinshu

Masakazu Kitazawa’s Mountain Village Lunch

September

September 9 (Tue)

September 17 (Wed)

October

October 29 (Tue)

October 15 (Wed)

November

November 26 (Tue)

November 19 (Wed)

December

TBD

-

January

TBD

January 21 (Wed)

February

February 25 (Tue)

February 18 (Wed)

March

TBD

No event

About Ginza NAGANO

Ginza NAGANO is a hub connecting the capital region with Nagano Prefecture.

Equipped with a shop, event space, and tourism and relocation consultation services, it promotes the charm of Shinshu’s food, culture, and tourism.

Address: NOCO Building 1F, 2F, 5F, 5-6-5 Ginza, Chuo-ku, Tokyo 104-0061

TEL: 03-6274-6015 (main)

Business Hours: 10:30–19:00 (1F, 2F), 10:00–18:00 (5F)

About 'Weekly Ginza NAGANO'

Starting July 2026, we will regularly publish information about products sold and events held at Ginza NAGANO.