Seminar Announcement: Transforming Customer Journeys in the AI Era – Interview Design to Capture 'Purchasing Behavior' through Memory Reconstruction

Transforming Customer Journeys in the AI Era – Interview Design to Capture 'Purchasing Behavior' through Memory Reconstruction

Asmarq Co., Ltd. (Shibuya-ku, Tokyo; President and CEO: Shoichi Machida) is pleased to announce a seminar on Wednesday, August 5, 2026, themed 'Transforming Customer Journeys in the AI Era,' which will explain interview design methodologies centered on 'memory reconstruction'—a key to unlocking the underlying motivations behind customer behavior.

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Recommended for:

Those who feel challenged by traditional journey mapping or quantitative data in understanding customers

Those struggling to extract more than superficial responses during interviews

Those seeking methods to discover new needs and use cases from daily life behaviors

Background

'Can traditional customer journey maps still apply to modern consumer behavior?' With the widespread use of AI and data analytics, customer behavioral data has become easier to track. However, are we potentially overlooking essential insights by forcing customer actions into conventional, templated journey frameworks? Spontaneous behaviors and unexpected motivations—such as 'new impulse purchases' that bypass comparison shopping—are often missed when confined to predefined templates, resulting in missed opportunities for business growth.

So, what approach is needed to uncover customers' authentic behavioral processes without relying on rigid models? The answer lies in interview design that centers on 'memory reconstruction' to reveal the context behind actions.

This webinar will introduce practical know-how based on a 'cognitive interview' approach—one that moves beyond surface-level chronological narratives to capture the deeper context of daily life behaviors. We hope participants will take away valuable insights into next-generation customer understanding methods that reveal previously invisible purchase processes, triggers, and new touchpoints.

Seminar Overview

Title: Transforming Customer Journeys in the AI Era – Interview Design to Capture 'Purchasing Behavior' through Memory Reconstruction

Date and Time: August 5, 2026 (Wed), 13:00–14:00

Capacity: 500 participants

Fee: Free

Speaker: Kumiko Koseki, Akatsuki LLC

Participant Benefit: Free distribution of seminar materials

Program

Why traditional 'customer journeys' no longer work today

'New impulse purchases' that bypass comparison and the future of customer understanding

Uncovering daily life episodes through 'cognitive interviews'

Register for Free Here

[ Past Related Seminars ]

How to Find Insights by Deliberately 'Not Asking' – Practical Tips from Photo-Based Research Case Studies

A seminar explaining 'perspectives on observing consumers and uncovering insights,' which serves as a precursor to this event, is now available as an archive.

While this seminar can be understood independently, we recommend viewing it to grasp the full context.

https://a-streaming.asmarq.co.jp/movies/307

Approaches to Decoding Shared Perceptions of 'Sensory Value' – What Makes Something 'Cool' or 'Stylish'?

https://a-streaming.asmarq.co.jp/movies/295

▶ After free membership registration, you can watch archived seminar videos anytime.

Register to Watch Archived Seminars Here

Asmarq Co., Ltd.

[ Reference ] ■ About Asmarq's Marketing Research Business Asmarq supports corporate decision-making with proposal capabilities leveraging one of the largest-scale panel bases in the industry and diverse research methodologies. https://www.asmarq.co.jp/

▼ Asmarq's Main Research & Solutions • Quantitative Research (Online Surveys) • Qualitative Research (Focus Groups, In-Depth Interviews) • Online Interviews • In-Home Visits (Home Visits) • Mail Surveys • Facility-Based Research (CLT) • Home-Use Tests (HUT) • Overseas Research (Qualitative & Quantitative) • Research on Foreign Residents in Japan • Academic Research (Academic Studies) • Research on Rare and Intractable Diseases • Research on People with Disabilities

[ Service Inquiry Contact ] Asmarq Co., Ltd. Inquiry Form: https://www.asmarq.co.jp/form/inquiry_form/

[ Company Overview ] Our mission is 'to accurately convey the voices of consumers to our clients.' We operate a marketing research business leveraging one of the largest panel bases in the industry. Under a strict management system certified by ISO, we provide end-to-end services—from rigorous panel quality management to planning and analysis—conducted by professionals. Additionally, we host over 200 research seminars annually to disseminate insights and apply research technologies to our HR Tech business, supporting clients in both business growth and organizational activation.

Company Name: Asmarq Co., Ltd. (ASMARQ Co., Ltd.) (Tokyo Stock Exchange Standard, Stock Code: 4197) Representative: President and CEO Shoichi Machida Founded: December 2001 Head Office: Shibuya Property Tower 4F, 1-32-12 Higashi, Shibuya-ku, Tokyo Business Activities: (1) Marketing Research Business (Online Research, Focus Groups, etc.) (2) HR Tech Services (Humap) (3) Labor Dispatch Business (License No.: Hai 13-311841) Company Website: https://www.asmarq.co.jp/ Recruitment Information: https://www.asmarq.co.jp/saiyou/ Operated Media: https://a-streaming.asmarq.co.jp/ (Webinar video platform 'A-streaming')